Strategic Approach To Negotiation

Student Name: Ho Tsz Chun
Student No: u3135046

Introduction

In this age, the communication network of people become open and big. The people can have more freedom and opportunity to discuss with anyone even in different country, it makes the knowledge of negotiation become more important. In fact, there are several approaches in negotiation theories in the world to let the people improve the performance of negotiating and have more effective way to share the information with people. There is no one of the approach is the best one or the most effective one in the theories. Negotiation is not trying to help one side get success, its goal is let all the people can get what they want, it should take care of all the member in negotiating. In

Strategic approach is trying to point out all the possibility in the negotiation and try to find the option which can meet the need for all the people. The method of negotiating strategy in mathematics, decision theory and rational choice theory causes, also benefited from a significant contribution to economics, biology and conflict analysis aspect. This approach were seen as making them aware of the substitute who calculated these options will maximize its purpose is "proceeds", often described as the "return" to guide rational choice makers. Actor "Selections" to select from the possible actions to try and achieve the desired results.This kind of negotiation can consider in all the stakeholders’ strategies and find out the selection without conflict. The basic concept and goal of this approach is cooperation. It makes a fair stage for each side in negotiation and analysis several of strategies to meet all the parties’ need. This approach is effected by the trust between the parties. This is true that designing a successful strategy is important for the negotiation because it is meant that we can have a better option. But in fact, no matter there are how many selection, if the parties are just focus or care about own self only, they cannot cooperate and the negotiation cannot have any outcome and

Compare these two approach, Strategic approach is trying to make both parties can have a consensus in the end of negotiation, it emphasize on the cooperation of both sides. That is the reason both parties should on similar position and fair in the negotiation, for example it is a negotiation about two companies work in a same project. Two parties are in same level or we can say it is one on one, both sides need to protect their position in this program or do not fully trust each other so they will have conflicts. Strategic approach wants to solve the conflicts between two parties and can create an only one strategy and goals for everyone in the