Advantages Of Newspaper Advertising

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Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section.
You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results.
Advertising in a specialist magazine can reach your target market quickly and easily. Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. Magazines generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitality).
If your products need to be displayed in colour then glossy advertisements in a magazine can be ideal - although they are generally more expensive than newspaper advertisements.
Magazines do not usually serve a small area such as a specific town. If your target market is only a small percentage of the circulation, then advertising may not be cost-effective.
Advertising on the radio is a great way to reach your target audience. If your target market listens to a particular station, then regular advertising can attract new customers.
However, sound has its limitations.
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The advertisement includes a response mechanism, such as a reply coupon, telephone number, email address or website address. The information that you capture from responses provides leads that your sales force or telemarketing team can follow up to create news sales opportunities. You can also use direct response advertising to sell products directly to customers. Include information on the product, together with a price and contact details for ordering the

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