Advantages Of Nivea Marketing Strategy

NIVEA customer-driven marketing strategy:

NIVEA is one of the most company produce attractive production for both gender. It is focusing in the skin and beauty. Any successful company which is looking into customer’s requirement and satisfaction. Customers driven marketing strategy means the company will taking in consideration on market differentiation, market segmentation, targeting and positioning. NIVEA is studied the market worldwide and try to reach to customers as much as they can and there are available in rich country like UK and there products are available in small shop and in the hyper market and they segment the market per age and aiming the young women and the most targeting age are between 13- 19 ages. Marketing Management

In general, the goal of marketing management is to effectively and efficiently use resources to increase customer base, improve customer perceptions of the organization's products and services, and help the organization meet its goals and objectives as related to the marketing function”. (Wienclaw, 2015). As we define the marketing that is the process of achieving the marketing goals, hence the company will select the right marketing management orientation which are production, product selling, market and societal orientations. Furthermore the company will select the more profitable for them to increase their profit and satisfied the consumers which is also applicable for the marketing management.

Product and Market orientations approaches: Product orientated is more operational related performance achievement, In general the company will focus in the quality of the product to enhance the consumers to buy the product even the product is too costly, however the market oriented is focusing in the satisfaction of consumers rather than the product is good quality or not and the product is cheap or expensive.

NIVEA marketing

It is linked to the purchasing power and the demand is additional features to need. Moreover you can say demand is need but need is not demand. Example everybody need phone and the demand is latest smartphone with full feathers. NIVEA Brands:

There are a lot of NIVEA brands in the market. The beginning of the NIVEA with skin cream and it was the famous and successful cream in the market. I think the management think to be diversification, they think to involve in different business, and today NIVEA has many bands like markup, shampoo and soap and perfume. To answer the question, yes I feel NIVEA and any monthly ration are include the NIVEA brands. NIVEA marketing orientation:

In the NIVEA website it’s give you indictors that what type of marketing orientation NIVEA is applied. I think NIVEA is not using only one type of orientation. They trying to alcohol from their products and replacement by natural resources and these change will change the quality of the product and its part of product orientation. Regarding the societal orientation, they have section called “NIVEA Tales” it section for the kids and they can read stories and play games. (NIVEA, 2015) They try to involve the social through providing facilities in the