Advantages Of Offensive Strategy
Competitive advantage is really important for every country in order to keep surviving and developing in the international level. Therefore, every country must create some strategies to defend their competitive advantage. There are two strategies can be used to defend competitive advantage which are through offensive and defensive strategy. Which one strategy need to be used by a company is depend on the position of the company itself. If the company think their position is strong enough, they can use the offensive strategy. But, if the company feels their position has threat from others, the company may use the defensive strategy.
Offensive strategy is aggressive strategy which a company will take an action by attacking or challenging other
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Offensive attack can come from new entrance or established company to create a better position in the market. If company use this strategy, they can reduce the impact and lower the risk from any attack. Furthermore, this strategy will not create a greater position for their competitive advantage as compared to offensive strategy. This strategy is more to protect and maintain their competitive advantage in the market rather than aggressive action in offensive strategy. There are several ways to implement this strategy in a company such as keep the price as low as the rival’s price, broaden the product line, create a product that almost similar to the competitor and so on. As mention above, keep the price of a product as low as competitor’s product is to secure the demand from the market. This is because the buyers usually will attract to the price of a product and will choose the one that they can afford to buy. This can make a company keep competing with the rival in the market. Besides that, another way to implement the defensive strategy is broaden the product line. This action can reduce the potential of the rival to create something that the company do not have and close the gap of the vacancy in the product line. Other than that, create another product that almost similar to the rival product. As we can see, for example, there are many company that keep competing in creating the best smartphones for customer such Apple, Samsung, Sony and so
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