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Advantages Of Online Advertisement

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Abstract
The aim of this research report is to study the understanding and knowledge of online advertisement, outdoor advertisement and movie from the student in Sunway University. This report is briefly explained what is online and outdoor advertisement. This report also discuss that what kind of movie advertisement that teenagers like it. This report also covered on which advertisement is cheap and after seeing an advertisement will be sharing at Facebook or share to friend directly. In addition, the content of report will have the analysis that take back from the respondents.

1.0 Introduction
Online advertisement is a strategy that deliver message while using Internet or website to the customer. The advantage …show more content…

The most popular use of using internet is gather information and buys things easily and fast. In addition, internet advertising is about marketing the products through interaction and provides relevant information to consumer. Online advertising are more attractive to consumer because it match the consumers’ favourite easily. The advantage of using online advertising is it connect the consumer and seller globally and its commonly use in current generation. The disadvantage of online advertising is it may interrupt our consumer. For example, most of the online advertisement will be shown before you watch a movie in internet. We found out that many consumers will feel annoyed and choose to ignore the advertisement instead of finish it with patience. Therefore, consumers prefer banner advertisement instead of online advertisement. (Techai Tavor, …show more content…

Meanwhile, the digital outdoor advertisement is increasing whereas the popularity was growing in the same rate. This means that outdoor advertising is not really need to be digital. Some of the outdoor advertisement can be traditional and it will attract more people to look and understand it. (Eva Breve Franch and Chelo Balado Albiol, 2014)

2.4 Article 4: The Effectiveness of Online Advertising: Consumer’s Perceptions of Ads on Facebook, Twitter and YouTube
According to Bordan Pikas and Gabi Sorentino, Facebook, twitter and YouTube is the most important advertising in the world. Online advertising also is the best way to target a huge group of consumers. Consumer will find out the times to surf Facebook, Twitter and YouTube. But it is not all the time that consumer will spend some time to Facebook. Meanwhile company can find others way to attract the consumer to build a good relationship within each other. (Bordan Pikas and Gabi Sorentino, 2014)

2.5 Article 5: The Effect of Billboards Advertisement on

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