Advantages Of Online Advertising

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Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. The goal of online advertising is to drive customers to your website or location(s), or to make a call regarding your products or services
It includes email marketing, search engine marketing (SEM), social media marketing , many types of display advertising (including web banner advertising), and mobile advertising.
Advances in Internet technology have evolved the business world in a number of ways, including taking advertising techniques to a new level. Savvy marketers leverage the power of the Internet to reach their target markets in innovative, personal ways that can achieve an impact comparable to or more effective than traditional advertising media and there are a number of distinct advantages of advertising on the Internet.

Cost Efficiency
Small businesses are ona budget. Advertising on the Internet provides you with a great deal of control over your advertising cost than using traditional mass market and niche media. Internet ads can be viewed by millions of people while being displayed all day and night, while television or radio ads generally last less than two minutes and are shown a limited number of times per day.

Target Marketing
Market segmentation and target marketing are more effective on the Internet than any other advertising medium.
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