Essay On Online Advertising
Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. The goal of online advertising is to drive customers to your website or location(s), or to make a call regarding your products or services
It includes email marketing, search engine marketing (SEM), social media marketing , many types of display advertising (including web banner advertising), and mobile advertising.
Advances in Internet technology have evolved the business world in a number of ways, including taking advertising techniques to a new level. Savvy marketers leverage the power of the Internet to reach their target markets
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Advertising on the Internet provides you with a great deal of control over your advertising cost than using traditional mass market and niche media. Internet ads can be viewed by millions of people while being displayed all day and night, while television or radio ads generally last less than two minutes and are shown a limited number of times per day.
Target Marketing
Market segmentation and target marketing are more effective on the Internet than any other advertising medium. Strategically placed Web advertisements can achieve 100-percent relevant views. Advertising online allows you to pinpoint the people who get to see your ad. Different products, different markets, different needs – different solutions. What it ultimately boils down to is this: the best people to define your digital marketing strategy, curiously enough, are the people who best know your business.
Measurable Result
The advertisements published on the Internet can be easily monitored from the advertiser’s computer device, mobile, etc. This is helpful in analyzing how your advertisement is performing. With advertising online, you can know how many people are viewing your ads, where they’re seeing them, who has clicked on them, the time of day they receive the most traction. With so much information available you’ll be able to make informed decisions quickly about where you’re spending your precious marketing
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