Indeed, the goal is to be visible on the internet. Nowadays, we use the internet as soon as we do research. Being visible on the internet increase the probability of gaining market share, therefore it should be a major challenge for companies. For example, by buying keywords on Google, the company can appear in the first search results and position itself as a leader. The use of social networks helps to show the areas of expertise of the company, to create and retain a community as well as to communicate on the new products and services.
This study helps to understand and know how to deal with different kinds of customers or a clients and how to make an impressive online campaigns. OBJECTIVE OF THE STUDY • To study the role of digital marketing in Return on web. • To study the different criteria of digital marketing services. • To analyze the approach which help them to get more business? • To know how to pitch a client while meeting basically how to talk, what to talk, how to make client engage in your
Purposes: Recently, internet recruitment becomes a trend in today’s modern society. Recruitment can be defined as a process of attract people apply for job vacancies. For internet recruitment, the definition is a way of recruit new workers through website or other internet application to fill in the job vacancies. Internet recruitment becomes popular due to several reasons. According to Megan Hauer(2004), there are 6 reasons why companies often use website recruitment.
The advancement of technology like internet access influenced most of the people to use their mobile devices to get information. The rise of new media has changed the way of business operations as they are using affordable budget to do online advertising. In other words, internet advertisement is one of the most important marketing tools because it is a cost effective and efficient to expand the business. Online advertisement is defined as the purpose of transferring a marketing message to consumers in order to attract and influence them to purchase a product or service (Ashraf & Mohammed, 2012). Different online advertisements on the website have their own characteristic such as font, content, color, format, size and others.
1.1 What is Online Marketing? Online Marketing is the art of selling products and/or services over digital networks, through finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales. Online marketing uses internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, web banner advertising, and mobile advertising. Online advertising involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher 's content.
Internet advertising has turned into the standard for most of all shapes and sizes organizations. It is to a great degree uncommon in today 's economy for an extensive firm to have a promoting division that does exclude an e-Advertising bunch. Truth is told, unique web promoting experts and exploration groups are being enlisted and made at most significant organizations. Locales, for example, Yahoo.com, Google.com, MSN.com and other web search tools make billions of dollars in income because of web publicizing despite the fact that the sites are free for guests. In any case, web promoting still does not represent a vast part of the publicizing spending plans of organizations.
Our main goal is the help our customers receive advertising for a fair price. Most sources of advertising including television, radio, and newspaper can cost thousands of dollars or even millions for bigger companies. However, with the improvement of technology and the rising use of the internet, social media has become an innovative and inexpensive for businesses to advertise themselves to the millions of people who want to buy their product or services. Now with our service, businesses can take advantage of this opportunity to save money on advertising. The target customer for our service are small local or family businesses in the Fort Wayne area.
E-Marketing is the company efforts to communicate, promote, and sell products and services over the internet. E- Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms E- Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product.
Merits of Online Advertising Practice • It allows the advertisers to reach significantly more people than traditional advertising media at a fraction of the cost because today almost have if the world population are already online i.e 40% according to internet population statistics (2016) • Internet advertising is ideal for businesses with a national or international target market and large-scale distribution capabilities. • Internet advertising can also be more targeted than some traditional media, ensuring that your messages are seen by the most relevant audiences. • Cost effective • The result can easily be measure through activities like checking the statistics of those visit It, click the ad, like, share, download, follow etc • It is more direct and personal than traditional advertisement. Demerits of Online Advertising Practice • One disadvantage of advertising on the Internet is that your marketing materials are