Advantages Of Organic Food Products
PENETRATION OF ORGANIC FOOD PRODUCTS IN INDIA
INTRODUCTION
INDUSTRY CONTEXT
The FMCG Industry: Growth in the Last Decade
Fast Moving Consumer Goods (FMCG) Industry in India is one of the fastest developing sectors in the Indian economy. At present the FMCG Industry is worth US$ - 40 billion and is the fourth largest sector in the Indian economy The overall FMCG market is expected to increase at a compound annual growth rate (CAGR) of 14.7 per cent to touch US$ 110.4 billion during 2012-2020, with the rural FMCG market anticipated to increase at a CAGR of 17.7 per cent to reach US$ 100 billion during 2012-2025.
The Government of India 's policies and regulatory frameworks such as relaxation of license rules and approval of 51 per cent foreign
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Although many organic products command a higher price compared to their conventional alternatives, some consumers continue to substitute organic for conventional products.
A key benefit of the quality attributes of food products is in terms of human health. Observed deterioration in human health over time therefore motivates an individual to protect oneself against such depreciation losses by purchasing various types of “insurance” and/or holding an excess stock of health. An example of such “insurance” that a consumer may consider purchasing is healthy food. The characteristics of organic food may therefore be an input into the consumer’s demand function for “good health”, while the price of organic food becomes the cost of the investment in “good health”.
COMPARISON OF ORGANIC AND CONVENTIONALLY-PRODUCED
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• In a 2002 University of Missouri study, chemists were shocked to discover that the smaller organically grown oranges delivered 30 percent more vitamin C than the large conventionally grown ones. Certified nutritionist Virginia Worthington found that a serving of organic lettuce, spinach, carrots, potatoes, and cabbage provided the recommended daily intake of vitamin C. but not so for the same veggies grown by conventional farming.
• Worthington reported that organically grown fruits and vegetables outpaced their conventional counterparts with as much as 27 per cent more vitamin C, 21.1 percent more iron, 29.3 percent more magnesium, 13.6 percent more phosphorus, and 18 percent more polyphenols. Polyphenols are a group of plant compounds such as bioflavonoids, flavanols, and pycnogenols. They are anti-inflammatory and have a wide range of health benefits, including protection against allergies, arthritis, heart disease, cancer and
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1608 Words | 7 PagesDespite the increase in organic buyers, the majority of people do not know how to merely interpret what the word organic even entails. The United States Department of Agriculture enforces and regulates the labeling of organic products, namely food products (cornucopia.org). In addition to the elusiveness of organic foods, organics are apt to be more expensive than conventional food; this is because instead of a huge manufacturing plant, one would be receiving their food products from a small farm (where a small amount of food is being grown and harvested). People choose to argue that organic food is far better for you than conventional or natural food; however, there are only minute differences between the two. Stephanie Watson, an executive editor of Harvard’s Women Health Watch, states:“The researchers discovered very little difference in nutritional content, aside from slightly higher phosphorous levels in many organic foods, and a higher omega-3 fatty acid content in organic milk and chicken” (Harvard.edu).
A Rhetorical Analysis Of The Organic Pepper, By Daisy Luther
1005 Words | 5 PagesOn December 5, 2012, Daisy Luther, a journalist from Northern California wrote a blog entry on the conspiracy surrounding “certified organic” labels that is claimed by some companies and retailers. She brings up the question of whether these labels being stamped on food can really be verified or are they just a way to empty out the wallets of consumers. In the website The Organic Pepper, the blogger generally gives advice for different problems people encounter on a daily basis. Through her blog entries varying from ways to stay healthy to frugal living, Luther states her opinion of governmental interference on our food supply by citing sources from articles from Natural News and Time Magazine. She first starts out by arguing about how the
Review Of The Omnivore's Dilemma By Michael Pollan
821 Words | 4 PagesI originally thought about the word organic as fruits and vegetables picked freshly from the branches of a tree and packaged into stores and chickens wandering large fields, I realize that it is not that simple. Michael Pollan traced some of his organic purchases back to their sources and discovers that there are organic feedlots, organic dairy cows whose lives are not any nicer than the conventional, and organic “free-range” chickens whose only access to the outside world is a small door in their shed, which is only open for about two weeks. “The organic movement, as it was once called, has come a remarkably long way in the last thirty years, to the point where it now looks considerably less like a movement than a big business” (Pollan 138). My thoughts now on organic foods at supermarkets such as Wegmans and Walmart is that the animals aren’t treated as great as conventional foods. I’ve realized that the extra cost of organic that I pay is largely because of the transportation.
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1339 Words | 6 PagesShoppers might object, claiming they do not have the means to pay for organic, ecological or culturally available food. They might point out some organic food is more expensive like milk, a staple to our diet. If a shopper bought one gallon of organic milk for $5.99 at Trader Joe’s, a popular Whole Foods chain store, each week for a year instead of a gallon of regular milk for $1.98 at Kwik Trip, a local gas station, they would be spending $208.52 more a year on milk alone. Although I understand that it can be a little more expensive, I still maintain that there are ways to make shopping in a more healthy way, cheaper. To starting with, we could purchase in-season produce because out-of-season is more expensive, due to shipping and storage costs.
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631 Words | 3 PagesMore cheaper and “efficient” products mean more money coming their way. As people are getting more greedy with their income, the people who can not afford the better choice of a healthier diet are getting unhealthy. “More sweeteners, salt, and trans fat. Cheaper meat, more animal fat”, Saletan expressed. As a server at a ramen restaurant, I fully understand how this works.
Summary Of The Omnivore's Dilemma
732 Words | 3 PagesThe industrial food chain unveils the scary but accurate truths to some of the foods found in our local grocery store. For example, Pollan trails the process of turning cattle in a feedlot to the meals found on our dinner tables. He finds many imperfections in the system--the health problems resulting from feeding the cattle grain and not grass, the overwhelming use of chemicals and antibiotics in crops and animals, and the disgusting and cluttered environments of feedlots and industrialized farms. Section two focuses on organic, or rather, the ambiguous definition of organic foods. Pollan explores the manipulations of labels and advertisements, claiming that their foods are “organic”.
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1035 Words | 5 PagesCatherine Badgley, the author of the article “Can Organic Food Feed the World?” wrote about the benefits of eating organic. One of the topics she discussed was that farmers make more money selling organic crops vs conventional crops. Catherine said “Organic foods may cost more than conventionally grown, but they’re more profitable for farmers... cost ratios are 20% to 24% higher for the same foods produce by conventional methods according to scientists from the Washington State University. ”(COFFtW)
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589 Words | 3 PagesAlso, people are beginning to demand locally grown organic food; however, the availability of fresh food is not universal. Furthermore, inequality exists, in terms of accessibility to healthful, affordable, and culturally acceptable
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1180 Words | 5 PagesMany people choose to eat only organic because it’s said to be healthier but when compared to non-organic food the difference is slim. Regardless people continue to buy organic products. People get emotionally connected to
Inorganic Food Vs Organic Food
2888 Words | 12 PagesHypothesis: To determine whether to use organic or inorganic food and textiles based on their quality, price, effect on yourself and the environment. When our parents were younger, there was no choice when it came to buying organic food and textiles as food was produced with pesticides to increase the quantity and availability of agriculture. Nowadays, we do have a choice as more supermarkets, clothing stores and greengrocers stock organic food and textiles.
Argumentative Essay On Organic Food
1351 Words | 6 PagesOrganic Food In the society where people are getting more concerned about one 's health organic food has become a widely spread and followed by many people tendency. Organic food is believed to have better impact on person 's well-being and not to cause harm to people and the surrounding world due to its ecological nature. The debate that has been recently developed around this topic cannot be solved easily since both supporters and their counterparts provide reasonable arguments supporting their positions. However, to get into the problem and find the answer to a question that concerns many people it is necessary to identify organic food at first.
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737 Words | 3 PagesOrganic Food. It is the thing we’ve been drinking eating for decades but when does it stop. It might. If we don’t take our asses and eat some organic food we could be looking at a foodless future. And i understand that it’s not cheap.
Argumentative Essay: Traditional Food Vs. Organic Food
1534 Words | 7 PagesIncrease in new gyms, increase in health-related products such as Fitbit, Lululemon, and Under Armour, etc. Having said that not all people prefer organics. This is evident in most of the food at the grocery stores being non-organic, which people are buying. Fast-food is still a cultural phenomenon, indicating that many people still value convenience over health. Along with good health comes disadvantages of buying organics.
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816 Words | 4 PagesIt is also accepted to avert dementia and fights against Alzheimer's infection. Additionally, it will support your energy, lessen cholesterol and elevates the health and condition of your skin and
Case Analysis: Case Study: Kraft Heinz Company
1823 Words | 8 PagesThe food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).
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