Advantages Of Personal Selling In Marketing
Promotion
Promotion is a part of marketing mix. This aims at providing information to the consumer about the product and create awareness about the product or the brand. The main objective of promotion is to provide information to the consumers, to increase the demand for the product and to differentiate the product. Promoters use different areas of media to promote their product like special events, internet advertisement, endorsements, newspaper, etc.
Promotion mix
There are four elements in marketing mix, they are advertising, personal selling, sales promotion and publicity.
Advertising-: advertising is a non personal paid form of communication about an organization. It is generally done to approach large number of people. Product services
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It is a form of person to person communication. In which the salesman persuades the buyer or customer to purchase the product, idea or service. There is lot of flexibility in this dorm of communication, the sales person or the seller can observe the reaction of the buyer and can change the conversation according to their need or situation. Advantages of personal selling -:
1) There is lot of communication taking place between the buyer and the seller which helps the seller to understand the needs of the customer
2) It is very useful for selling products which are complex in nature and requires to give detailed information and explaination.
Sales promotion
Sales promotion is that kind of marketing activity which provides an extra incentives or value to other promotional activity. There are two types of sales promotion Consumer oriented sales promotion -: this is generally done to promote products and services to the ultimate users like giving coupons, sample of the product, premium, discount, rebate, etc. This type of stimulates ultimate
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Coca cola spends heavy amount of investment in advertising since there is heavy competition and it has to go for aggressive advertising and reach mass number of people. Coca cola has used mainly electronic media and print media, in India we have seen coca cola posters or paintings on walls of bus stand and dhabas . They use many catchy and memorable slogans like Thanda matlab coca cola, coca cola piyo sir utha ke…!!. Coca cola have planned their advertising strategy very well before making the advertising message it focuses on the factor that it should gain customers attention and create some impact on customers
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Case Study: Weston Premium Woods
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A Rhetorical Analysis Of A Commercial
556 Words | 3 PagesThat is a monumental number considering there are so many soft drink and beverage choices to select from. Also it is proven that Coke’s market share is seventeen percent higher than the next two competitors. As viewers watch the commercial they conclude that Coke is the number one selling beverage and should be the first choice of beverage. This “must have” mentality ensures that the product is looked at as the prime candidate for consumption because they provide a great taste at a low cost. Coca-Cola also uses kairos to their advantage by airing their advertisement at a great time.
Case Study: Vera Bradley
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Coca Cola Demand Curve
1041 Words | 5 PagesThe more a product is found desirable the more likely will the person buy it. Effective advertising and positioning attracts customers. The brand equity of Coca cola is very high and it has established an emotional connect with consumers. Coca Colas brand slogan “Open happiness” has successfully positioned the brand as a global icon of happiness. Such connects are very important in order to persuade a consumer into buying the brand.
Swot Analysis Of Skillshare
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Coca Cola Market Structure Analysis
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Swot Analysis Of Caribbean Airlines
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Coca Cola's Strategies To Maintain Competitive Advantage
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Advertising Effectiveness Of Coca Cola
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Advantages Of Marketing Communication Mix
3247 Words | 13 PagesAdvertising Marketers whom need to reach large, geographically dispersed audiences, often with high frequency, use advertising to promote their business. The cost per exposure is low, although the overall costs are high. It builds brand image, and may stimulate short-term sales, but it’s a one-way communication with potential customers. Personal Selling Personal selling is very effective in building customer relations and helping the customer move from the knowledge and awareness stage to conviction and action.
Lifebuoy Marketing Strategy
1447 Words | 6 PagesMARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with
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