Pros And Cons Of Photo Detection Technologies In Social Media Advertising

1180 Words5 Pages
Background of the study

Today advertisers actively employ social media platforms to build “positive brand relationships with young consumers by promoting advertising messages on these sites” (Okazaki, 2011). One of the key tools of efficient advertising is the mechanism of targeting that helps segment audiences by filtering the information upon which users are divided into market groups. The problem of finding new ways of targeting audiences and attracting social advertisers to media platforms is a heated topic due to the fact that more social network actors have recently joint the battle for a piece of an advertising pie budget.
For example, one of the most popular social media platforms Instagram has recently changed its strict media plan
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Besides, my research is designed to enhance theoretical knowledge about innovations in the media industry together with their key components.

Apart from bridging the research gap, my study will attempt to analyze the work of innovate visual recognition applications in the sphere of marketing and targeting audiences. The study will also attempt to provide marketers with the possibility to advance understanding about the performance of photo recognition technologies and their implication to solve current business needs. The work aims to examine new image detection systems in the content of the current high competition for online ads money.

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This step of analysis requires predicting future marketing possibilities of photo recognition technologies as a tool for attracting both advertisers and users to the social media platforms. Exploring the future is a risky step, as, apart from having an extensive research, an author needs to jump into fast conclusions that can often be just cosmetic

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