Advantages Of Private Universities
I. INTRODUCTION The phenomenon of many private universities that service excellence and quality is a challenge for private universities in Riau Archipelago, to win the competition and challenge university managers, especially in recruiting prospective students, this is where the importance of universities to identify factors that become the consideration of a prospective student choosing a private university. Private university offers different attractions to increase the number of students, brand trust factors, and reputations of private universities will increase the likelihood of the community 's decision to choose private universities. The key success factors of colleges and universities are the extent to which they can acquire …show more content…
Information technology in the University environment has a significant role in user activity in this case teachers, employees, students or other interested parties [5]. customer satisfaction as a wholly positive or negative feeling about their purchasing experience from a given online shopping company, which is a subjective assessment of personal emotions [6]. There is a positive and strong relationship in business organizations using Management Information System (MIS) applications with customer satisfaction [7]. Information technology is positively related to customer satisfaction in the fast food industry, while customer satisfaction reflects the things about repurchasing, customer retention and practical loyalty presented by information technology and hospitality services …show more content…
• H5: The significant value of customer value variable to brand trust (0,000) (-- removed HTML --) 1,96 meaning there is significant influence between customer value to brand trust in the sense that the better value given by the student will increase student 's belief in private university 's brand
• H6: The significant value of customer value variables on reputation (0,000) (-- removed HTML --) 1.96 which means there is a significant influence between customer value of reputation in the sense that the better the value of the students will increase the reputation of the college high private sector
• H7: significant value of Customer satisfaction variable to brand trust (0.002) (-- removed HTML --) 1.96 which means there is a significant influence between customer satisfaction on brand trust in the sense of increasingly satisfied students will increase student confidence against private universities brands
• H8: the significant value of the Customer satisfaction variable against reputation (0,000) (-- removed HTML --) 1.96 which means there is a significant influence between customer satisfaction on reputation in the sense that more satisfied students will further enhance the reputation of private
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