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Advantages Of Quantitative Research

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3.4 QUANTITATIVE RESEARCH
Quantitative research methods describe and measure the level of occurrences on the basis of numbers and calculations. Moreover, the question of “how many?” and “how often?” are often asked in quantitative studies.
Quantitative research is defined by Bryman and Bell (2005: 154) that ‘entailing the collection of numerical data and exhibiting the view of relationship between theory and research as deductive, a predilection for natural science approach, and as having an objectivist conception of social reality’. So the/ this specific form of research uses the quantitative data to analysis. The most popular research methods from this category are closed-ended questionnaires, experiments, correlation and regression analysis methods and others.
3.4.1 Advantage Quantitative Research
It is easier to compile the data onto a chart or graph because of the number that are made available (Word press, 2011). Another advantage of quantitative research is that the research can be conducted on a large scale and gives a lot more information as far as value and statistics.
Karah H (2012) suggest that Quantitative data collection methods rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. These methods produce results that are easy to summarize, compare, and generalize. Quantitative research is concerned with testing hypothesis derived from theory/ being able to estimate the size of a

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