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Social Effect Of Shopping Mall

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Cited from Robson (1999) “Some specific research on color indicates that longer-wavelength colors such as blues and greens have a calming, relaxing effect and that these colors have been identified as being the most pleasant by a majority of people”. More generally, shopping malls are trying to become more conducive to sensual (aesthetic) shopping by offering on-premises features such as bakeries, which fill the air with warm, homey scents (Underhill, 1999). 2.6.2 Escape According to Bloch et.al (1994), escape is a relief from boredom, and an escape from routine. Escapism is the relief of boredom and recovery from tensions are driven by recuperative needs (Md. Isa, 2008). Shopping mall provides a diversity of amusement that may allow shopper …show more content…

Bloch et.al (1994) identify, social is enjoyment of communicating and socializing with others. Shopping trips often result in planned or unplanned encounters with friends. Tauber (1972) and Wakefield and Baker (1998) suggested that, an important pleasing aspect of shopping includes the opportunity for social interaction with friends, family, or even strangers that one encounters in a shopping location. People willing even pay a little more for the privilege and shop where they fell want to shop (Underhill, 1999). Ahamed et.al (2007), from a sociological perspective mall have become community centers, offering visitors common recreational attractions such as music, movies, games, and dining out. Thus, mall acts as gathering place that allowing customer to meet a recreate with friends, an activity particularly common among teens. It became economical entertainment venues for family because the cost to entry the mall is low. 2.6.7 …show more content…

However, from previous literature there are fewer study have been discuss by researcher on this issues. Shopping is one of the most popular activities tourism industries. Further he noted, this activity will help destinations to be more attractive and help retail industry of the destination to grow. Shopping have the potential to become a top tourist activity as economy in developing countries grow and contribute large market to tourist industry

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