An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit you page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who took interest in it.
Impact of Social Media Social media is device used to sharing, interact, and get to know new friend. Social media have significant impact for the user’s life. Kind of social media is Facebook, Twitter, Line, etc. Social media changes the most people live. It can have negative and positive impact, but not all people aware of effect.
"Digital technologies give organizations the chance to have personal, individualized relationships at scale—but getting there requires going beyond superficial social promotion. "(Martin, J., 2013) Savings on recruitment cost through social media sites like LinkedIn Employers, both current and future, look for prospective employees online. And it looks like this trend will continue in the future. LinkedIn, for example, are a treasure trove of profiles for potential recruits. Personalities shine through and make candidates attractive to recruiters.
The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. So, social media gives more options to make business. Because, Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms in the right way, however, takes experience. You won’t get good results
It creates an online bookmarking. The idea is to allow users to keep pages of the bookmarks on the same person is kept on. The website has to be shared with people who have the same passion. It also can be used as a reference source for information and they can also vote to rate with an online bookmark that users find useful and popular. This type of social network includes Digg, Zickr, Ning, del.icio.us, Catchh, and Reddit.
This shows that the Internet might be just another platform for relationships rather an entirely different space that is always distinct from real life (Parks & Floyd. 1996). Online Social Networks for Professional Uses LinkedIn, an online social networking site, focuses on professional information, encouraging users to construct an abbreviated Curriculum Vitae (CV), and to establish “connections” (Grudin & Skeels, 2009). It enables people to build their personal identity online to find job opportunities, discovering sales leads, or to connect with potential business partners. Online social networks facilitate the editing, discretion, and convenience, and the ability to tune out environmental distractions and re-allocate cognitive resources in order to further enhance one’s message (Walther, 2006).
Social Media Marketing can be done by two ways one is adding social media links to the content and second is promoting activity through social media by updating statuses, blogs, and tweet. With the help of Social Media Marketing tool companies are getting direct feedback from their customers about the products and services. In Social Media Marketing, companies use online videos, photo sharing, news sharing, blogs, wikis, and posts on social networking sites to reach targeted customers. Need of Social Media Marketing: 1. To reach a large number of customers in a more spontaneous way without paying large advertising fees.
Contrary to popular opinion, the survival of the human race is vitally dependant upon social media. This new form of communication, which everyone has become so dependant upon, allows for quick communication, sharing of day to day lives, as well as making quick purchases that can be delivered right to someone’s door. But that’s not why social media has become so essential in today’s society. Social Media is beneficial to society because it encourages people to interact with each other, promotes economic benefits for businesses, and improves mental health. Many would argue that social media decreases people 's desires to interact outside of the digital world, but that just isn’t the case.
Human evolve as a social beings, since the beginning human are hardwired to connect, speak, share, and be with other human beings.many people believe using social media help us to connect easily and be with other people. However other people believe it makes us disconnected, cause loneliness, and affect our social skills. I believe social media help us to become more connected, to know what other people are interested about, and it provide us a great opportunity to be in touch in a changing environment. Social media help us to connect in less time, less effort, and instantly. Now We don 't need to write a letter and send it for days or months, we can communicate in a seconds.
In addition, it cannot be denied that technology has brought us closer by allowing us keep in touch and interact with others. It is known that Facebook has its unique features which allow us to communicate or interact with one another despite being far away nevertheless overseas or outstation. In a way, this may also help employers to have an easy communication with employees and collogues. Besides, it also enables them to work from home completing certain tasks given and submitting it online in case they cannot make it to the company. It is also stated in an online website known as ‘Imagine’ that “Social networks allow employees to know more about each other.