Title: SOCIAL MEDIA AND ITS ROLE IN MARKETING Social media is engaging with consumers online. According to Wikipedia, social media is internet-based tools for sharing and discussing information among human beings. Social media is all about networking and networking in a way that espouses trust among parties and communities involved. Any website which allows user to share their content, opinions, views and encourages interaction and community building can be classified as a social media. Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickr etc.
It is the media, which keeps the general population redesigned and educated about what is occurring around them and the world. Everybody can draw something from it. Nowadays, it isn't sufficient to have a site for your business – your advanced storefront stretches out to online networking advertising destinations like Facebook and Twitter, and it's a great opportunity to begin profiting by it. In the event that your organization still doesn't have a Twitter account or a Facebook fan page, it's an ideal opportunity to show some signs of life and update yourself (or danger falling behind your opposition). At the point when building your online networking technique for your business, it gains from what other individuals in your industry are stating and doing.
Social media is living breathing and it touches every part of the organization from customer service to frontline sales. It’s whoever and however your customer chooses to reach out to you. Social media is your customer today, and your customer tomorrow. A social media site is a platform that allows user-generated content to emerge through interactions and collaborations in a virtual
Social Media, a group of websites and applications that enable users to create and share content or to partake in social networking, is the current sensation that is literally taking the world by “electronic” storm. Social Media has existed well before it gained its recently massive
Advantages Of Social Media Marketing Expanded New Customer Acquisitions - The principle favorable position of web-based social networking advertising is that you will have the chance to interface with systems of potential clients that you would somehow or another be not able run over using other conventional showcasing strategies and even SEO. Informal Marketing-Word of mouth showcasing has dependably been the most persuasive approach to create deals. With online networking showcasing, you can make raving fans who will willfully advance your item and administrations to their systems of companions. Obviously, if your item or administration is poor, you may endure the turn around advantages of
Well, Social networking is the use of internet-based social media programs to make connections with family, classmates, friends and other fellow human beings. Social networking can be done for social purposes, business purposes or both. Social media depend on mobile and web-based technologies that create highly interactive platforms for communication between businesses, organizations, communities, and individuals. It differs a lot from the traditional media, in many ways including frequency, reach, immediacy, usability and permanence. Also while traditional media is one to many communications with no interactivity build in, in social media interactivity is built in, sometimes instantly so that it becomes a conversation, discussion or collaboration – which creates far more opportunities for its users to create and share user generated content.
The Internet is being used by millions of people at this moment. Therefore, these technologies have led to a paradigm shift in the way that communication happens. Social Media can be defined as the collection of tools and online spaces available to help
Social media Nowadays, social media has turned into a popular expression. So, what is the meaning of social media? Nicola Ellison (2007) argues that people can characterize social media as electronic administrations that permit people to develop an open or semi-open profile inside of a limited framework, verbalize a rundown of different clients with whom they share an association, and view and navigate their rundown of associations and those made by others inside the framework (Ellison, 2007, para. 2). There are numerous new kinds of online networking that have picked up recently: sites, wikis, media-sharing locales, informal organization destinations, social bookmarking, virtual universes, small scale blogging locales, and so on.
Literature Review Social media marketing has nowadays becoming the most important tool of marketing and making masses aware of the product and services offered. Every marketer dreams to rule the social media market an outreach is very large and authentic with prompt responses from the targeted market. Focusing on real customer satisfaction, social network marketing is the real confront to synergized marketing management. Social network marketing based on its resemblance to word of mouth marketing which has always been seen as most important tool due to its effectiveness. Social network marketing can be very speedy and cheaper than all the other platforms of real and on field marketing, and it should be incorporated and closely linked with
Social Media There has not been a very clear definition of social media as a field of study because its influence and functionality significantly depends on some factors which make it constantly changing and evolving. According to Solis (2007), technology plays an important role in social media dynamics as social media development is dependent on the technology and platforms which enable the interactive web’s content creation, collaboration and exchange by participants. The author added that social media provide a shift on how people discover, read, and share news and information. He further explained that social media is a synthesis of sociology and technology that transform information flow from monologue to dialogue (Solis, 2007). Brown (2009) also defined social media as "Web 2.0-based sites which bring different people together in an effective proposal and it guarantees a deeper social interaction, stronger community and implementation of cooperation projects.