Swot Analysis Of Spotify

1389 Words6 Pages

Assess how Spotify competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix.

Product
Spotify is a product that provides streams or downloads music because Spotify finds that the potential of the digital value in the music industry is great instead of buying CDs from stores.
For users who want to use the services, there are free or paid service for them to choose. For freemium, customers can listen to music for free, but there are ads. For premium, it offers varied option that customers are able to experience more the high quality of service.
Other than users listening to songs, the artists can also publish their songs via this online platform, and Spotify will …show more content…

Partnership with Facebook’s” Open Graph”. Spread their brand culture to everyone and make a deep impression in people’s mind, thus it is a high possibility to promote their product or service for more customers know. This makes Spotify a competitive advantage because it allows users to interact with friends and family to personalize the …show more content…

It also promotes this service to artists' fan base when celebrities or big music brands such as GM's or Spotburo's new album on Warner Bros. are released.

Spotify also uses sponsorship events such as music festivals to promote its services so attendees at participating events can associate Spotify with music and then stay in their mind when deciding what music streaming service to use. This allows Spotify to compete in the marketplace because it not only targets specific markets but also allows non-users to access their services.

Spotify focuses primarily on the general public, and their promotions are easier and cheaper because they can create an activity that may attract a lot of people's attention, rather than doing multiple activities for a specific target market. Typically, Spotify's campaigns like #thatsongwhen (Spotify, 2017) rely on users to do most of their promotions by sharing their song experience, but also include Spotify.

Open Document