The Importance Of Media Stereotyping

Media and its Stereotypes

Stereotyping is when you are being judgmental about a person or a group who are different from your race or religion. These judgments are based upon your opinions. The importance of stereotype in the media is on the selection or representation on how media highlight events and topics. “...a fixed, over generalized belief about a particular group or class of people.” (Cardwell, 1996). In the perspective of psychology, stereotyping is when you critic a person or his capabilities without knowing him/her. These judgements or views might or might not replicate the truth. For example: all Irish people are drunk and eat potatoes. In media, stereotyping is similar but it has a vast influence in our society, what media displays people believe. For

The way we think it is totally subjective a judging person or a group without knowing him this result what we tend to see and what we expect to see when they come in contact with another group of people. For example https://www.youtube.com/watch?v=84OT0NLlqfM&ab_chann7el=CocaColaMiddleEast. There are countless advantages and disadvantages about stereotypes, one advantage of stereotype is that it allows us to answer back rapidly to circumstances because we might have had similar experience before. One disadvantage of stereotype is that it makes people ignorant with each other and that’s how we think about people that might not be true. Steele and Aronson (1995) accompanied an assessment with African Americans and white college students in which they had taken a challenging test using from aptitude test under two situations, in the stereotypical condition students were told that their performance in the threat would be a good indicator of their fundamental knowledgeable abilities. In the nonthreat condition the student were told that the test was basically problem solving. When both tests were compared the first test which was stereotypical threat white students did better