Advantages Of Sustainable Development

940 Words4 Pages

Sustainable development: a competitive advantage or a threat?
Sustainable development has three main pillars as economic, environmental, and social performance that the organizations should contribute to their improvement. Besides, by giving importance to the interests of the community and other different stakeholders, the short term benefits to the direct shareholders of the organization seems to be adversely affected, and this results in sustainable development being considered as a threat to the profit of the organization. However, it should be noted that failing to care about the community along with organizational sustainable development roles will form a negative image of the organizational brand, and negatively affect the organization in the long-term.
Sustainable development should not be considered as a limitation or hindrance, but rather it should be considered as a social responsibility which provides different opportunities and horizons to expand. The adoption of the sustainable development principles by the organization will result in benefits. Namely-
Improved operational efficiency; Preservation of license to work; Enhanced brand value and status; Promoting and increasing innovation; Customer attraction and retention; Improved access to wealth; Enhanced intellectual capital; Building and sustaining shareholder value; Improved management of risk; Generating higher revenues; Attracting and retaining talented staff; Identification of new opportunities.

Open Document