Advantages Of Tgv Cinema

IT/IS Can Help Cinema Company To Become An Adaptive And Innovative Organization In Malaysia

IT/IS In Five Cinema Company

Norsha Tiara Binti Shaipol Bahri1 , Roziyah Binti Darus2

Kolej Poly-Tech MARA Kuala Lumpur with collaboration of Coventry University

Kuala Lumpur, Malaysia [e-mail]1 , [e-mail]2

Abstract— This paper details about the information technology and information system that being used by the cinema companies in Malaysia. Many years ago, people are lack knowledge of the technology. But then after technologies revealed, most of the organization in the world are using the technology in their works. This paper is explaining how information technology and information system may support the

In line with its vision to provide the "ultimate cinema-going experience" to the discerning public, TGV offers numerous facilities and conveniences, such as generous seating gradients, sophisticated digital sound and projection systems, central computerized ticketing system with integrated tele-reservation hotlines, and facilities for the handicapped including special wheelchair lifts.

The biggest TGV cinema is located in Sunway Pyramid, with 12 screens and 2598 seats. The second largest TGV cinema is TGV Suria KLCC with 12 screens and 2459 seats. It was previously the largest TGV outlet before substituted by TGV Sunway Pyramid after renovation which included an IMAX hall, 2 TGV Club and 1 TGV Beanieplex.

Their latest cinema outlet is at Encorp Strand Mall, Petaling Jaya which opened in April 2014. It houses 8 screening halls including a Beanieplex hall.

TGV Cinemas is to be on a rebranding exercise spree, launching their new concept first at TGV Wangsa Walk, followed by TGV Mesra Mall and also the other upcoming

V. SWOT ANALYSIS

Table I. SWOT ANYLISIS based on five company

CINEMA

STRENGTH

WEAKNESS

OPPURTUNITY

THREAT

TGV

(1995)

• IMAX hall is provided

• Concession counter with heavy food

• Rental services • Lack of innovation

• Cant put the lower price as their competitor. • Continous economic growth

• High demand in beaniplex seat or 3d screen. • Competitors such as MBO, GSC, CATHAY , and LFS.

• Economic change.

MBO

(2005)

• High security control for track theft

• Affordable ticket price

• Server always break down

• The price of junk food is expensive • Most of CEO is Malay. • Competitors such as TGV, GSC, CATHAY, and LFS.

CATHAY

(1935)

• Platinum Movie Suites

• The older cinema company • High Ticket price • Growth rapidly in Malaysia and Singapore.

• Competitors such as TGV , GSC, MBO, and LFS.

GSC

(1981)

• The largest cinema company in Malaysia

• Membership benefits

• Gold seats • Expensive ticket price • Customer very crowded on weekend. • Competitors such as TGV , MBO, CATHAY, and LFS.

LFS

(2012)

• Affordable price • Less of crowd

• Not using high technology system • Brand new cinema company

• Lack of technology

• Blurring screen • Competitors such as TGV , MBO, CATHAY, and