Advantages Of Traditional Marketing

998 Words4 Pages
The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marking barely exists, if at all. Recent occurrences such as the magazine giant, Newsweek switching to totally digital publications cause ripples throughout the marketing arena. Over the last year or so traditional marketing had fallen nearly 160% while in the same time frame expenses for digital marketing increased over 14%. Defining Traditional Marketing: Traditional marketing is comprehensive and can be incorporate many categories of promoting and advertising. Traditional marketing usually associate with one of these for categories: broadcast,…show more content…
Traditional methods of marketing have high success rate and are proven to be reliable. Also customers find it comfortable with face to face meeting than websites or social media when searching for a product or service. It can be in conventions or trade shows to have an opportunity to interact to them personally and promote your products. Besides that, anyone with radios, television, and mail service an newspaper can will able to find out your business. Furthermore, the primary disadvantages of traditional marketing are the outcome is not easily measured and in most cases, it cannot be measured at all. Besides that traditional marketing is relatively expensive that digital marketing so it tends to keep traditional marketing techniques on more localized centralized level. On contrary to that, Digital marketing techniques can be utilized in an efficient manner to reach and connect to a national or global audience and they have can track the history of clicks, view as a method to measure the interaction and Return of Investment. Possibly, the biggest disadvantage of traditional marketing is there is no opportunity to interact with people. You are just hoping for them to decide to take actions to the information you are showing to…show more content…
Also large number of people can reach by digital advertisements because individuals have access to internet any time they want to. It also allows business to save money since digital marketing campaigns don’t need a large amount of investment. Through the digital marketing, it allows you to send bulk emails or text messages containing your advertisement and notifications for your customers immediately. Still, you need to apply effective marketing technique in order for this to be successful but it enables you to save a lot of time and effort. With digital marketing, you can encourage your existing, potential clients and followers to take action like visiting your website, read and review your products and services and get an instant feedback which is viewed to your market. For disadvantages, using digital marketing strategies takes a lot of time to see the measurable success. Also technology changed rapidly so it needs a constant attention to make sure that your strategies really works because information is easily to be outdated. Likewise, the content of your post should be done professionally or else it will only be ignore by the audiences. Since digital marketing can reach many individuals, of course many marketers are also striving for the highest position through their campaigns and advertisement in order to notice their presence online. Digital marketing is not completely free.
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