Purchasing power : There is a positive correlation between person’s income and his purchasing power thus more income means more purchasing power which results in frequent buying. List advantages of operating online: Advantage How will you leverage the advantage? Easy access to the market there are many websites available for sellers which helps them to sell their product online within a short period of time such as eBay, Amazon and so on. Potential for quick growth it is easy to obtain a high rate of returns in short time with the help of e-sales with the use of good digital market strategy. Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village.
Moreover, as online purchasing trend is increasing, adoption of effective online marketing strategy is important for businesses as it is the means of reaching millions of customers all over the world. It is noticed that online marketing strategy influences the customer buying behaviour either positively or negatively (Dennis, et al., 2009). This is because customers grab the image of the brand as it is shown to them on the online media. There are some of the characteristics of online customers, which include direct information seekers, bargain hunters, undirected information seekers, directed buyers, and entertainment seekers. It is important for the organisations to consider these characteristics within their marketing strategy so that larger amounts of customers are attracted.
In the modern society, the Internet is the faster way to spread the message. The Online world is an unlimited business opportunity. Especially in social media penetration, therefore, these media have become the new favorites advertising tool. Online social media is in everywhere with high interaction, it allows users to express their views. Teo et al (2003) proposes a research in order to study the influences of interactivity level on web users’ attitude towards social media.
AEON also must need to adapt with fast the changing environment by upgrading themselves whereby doing sales through online to customers whereby providing all kind goods and services. This is one way to attract the customers because, customers like to do online purchasing because they save their own leisure time. This is one of good opportunity that must do by AEON in order to make their revenue high as well makes fulfil their customer’s satisfaction. The other opportunity that can be done by AEON whereby they can acquired other retailer that can’t perform well. This is because when AEON acquire one retailer company, the size of AEON will getting vast and their can attract more customers in order to purchase their goods
The main key factors to make it successful are providing all the relevant information, must be personalized, complete, relevant and easy to understand. Developers must also ensure that the buyer or the supplier can look up transaction data for any time (DeLone und McLean 2004). In today’s world, Internet is considered as the fastest means of communication. Thus, the online shoppers desire to have more interaction and fast communication with the service person that is relevant to transfer information about the products and services as well as the abundant information that is immediate, customized and diverse. Thus, regarding the above factors, consumers are more insistent that online shopping sites provide content of high quality (Bauer, Grether und Leach 2002).
Understanding the trends in the cultural tourism industry and consumer behavior is more vital than ever for travel agencies to stay competitive. This report has identified two crucial trends that WTS Travel & Tours Private Limited(WTS Travel) can capitalize on to stay ahead of the intense competition. Firstly, the growing importance of social media usage. Secondly, the adoption of Airbnb as a key accommodation for cultural tourists. In our current hyper connected world, the increase in interactivity in the digital space has led to rise of social media.
The Internet changed the tourism industry structure by changing the barriers to entry, decreasing switching costs, transforming the distribution channels, aiding price transparency and competition and enhancing production efficiency. The Internet also changed the rivalry structure in the industry and it enhanced the bargaining power of suppliers. Thanks to the Internet, buyers gained bargaining power because they now have instant access to information, they understand the market offers and conditions better and are constantly exposed to special offers. The business function that is mostly affected by ICT is marketing and distribution. Organisations that use the Internet as a marketing tool will gain advantages in cost reduction, revenue growth, marketing research and data base development, and customer retention.
Forecasting future growth of online shopping, marketers are making changes in their marketing strategies and trying to capture future market. The online shopping is gaining greater importance in metropolitan and big cities as well as in various foreign countries. The Economic Times in one of their article published that when you buy a product or a service over the internet, instead of going to a traditional store in the market, it is called online shopping. Globally, online shopping has gained wide importance because of its benefit of convenience as well as save of time. People can buy any product from home only without pain of going to stores.
This tool is thus becoming a key information and communication channel for consumers who wish to share their opinions on shopping and consumption experiences. The growth of electronic commerce in recent years and the spectacular expansion of the word-of-mouth industry are provoking significant changes in consumer decision-making and behaviour patterns. Word-of-mouth is a powerful tool for free communication on a product or service and in the virtual environment it has become a very interesting field of study for scholars and
1.0 Introduction In this twenty-first century, the information and communication technologies (ICTs) have increasingly become an important role in the society. Today, information is carried at phenomenal speeds within and across various communication networks known as ICTs where these allow the transfer of massive amounts of information in a matter of seconds, enabling humankind to advance in a multitude of ways (Freeman et.al, 2010). Since there are ICTs, many tourism products and services such as hotel rooms and flight tickets have been sold and promoted online to consumers to purchase these products and services. Besides that, ICTs allow people to obtain and give information, to promote and influence people through other people’s opinions