Using Smartphone Technology

Jean M. Twenge asks the ultimate question in her article, “Have Smartphones destroyed a Generation?”, published in The Atlantic. Twenge states many observations she had made on this subject, with not many showing smartphones in the best light. While agreeing with the fact that cellphones are overused, is it possible to blame an object for single-handedly destroying a generation? Smartphones are used as a scapegoat for the much larger issue, people's lack of self control.

Popularity of Phone is seeing a steep rise. It is a communication gadget which can be used for different purposes. One basic reason is that iPhone has a huge storage capacity which allows storage of audio, contacts, photos, videos, and all other important information. Further it can be connected to the internet too.

Even though banning cell phones reduce distractions in the classroom, phones should be allowed in the classroom, but restricted to school work because it offers more learning opportunities and gets kids excited about learning. By researching for this paper I have learned the benefits and the negative effects of technology, both in the classroom and in the outside world. Through this research I have also learned about the different technologies that have been developed to keep distractions down in the

Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

Howard Schultz to take a comprehensive approach to ethical sourcing, using responsible purchasing practices; farmer support; economic, social and environmental standards; industry collaboration and community development programs. The cornerstone of his approach is Coffee and Farmer Equity (C.A.F.E.) Practices, one of the coffee industry’s first sustainability standards of coffee.

Apple on the hand arguably is considered to be the mother of modern smartphones. On June 29, 2007, the cofounder of Apple Inc Steve Jobs announced the release of iPhone, a technology they had been working on for about five years. It was the first of its kind compared to the other players in the market like Blackberry, Motorola and Palm who were already making pocket personal computers. The new tech had a bigger screen, multi-touch interface and the mind-boggling on-screen keyboard was met with a lot of excitement. With these new ideas Apple dominated the phone market and during the Macworld Expo keynote speech, Jobs reported that the Apple iPhone had a 28% market share in Q4 2007 this represented significant growth in the second full quarter that iPhone has been on sale and translated to a

Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001. But at the begging Apple company was facing some difficulties to express their goals. The company was in crisis, but with one campaign it helped the company to build up again. Steve Jobs created a new slogan for Apple advertisement Think Different. The poor reputation of the company had improved because of the

Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness

Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

This article discussed the birth and evolution of the said two through extensive literature review of several papers, recommendations for the future mobile social media applications, and the face of the future mobile social media. Yadav, Joshi and Rahman (2015) concluded that social media applications are integral part of mobile marketing hence, firms or companies adaption of mobile marketing is a must, but they must also take into mind the rules that surround it and the risks that it entail. The authors have then stated three recommendations for the betterment of the mobile social media applications in the future which are to make the mobile social media applications part and parcel of consumer’s life, to customize the social media applications, to engage the customers through conversations and to promote user generated content creation and word of

The owners of Sisig sought to be the pioneer Filipino food company by providing unique and memorable customer experience to its clientele. The two individuals, Evan Kidera and Gil Payumo, focused on delivering innovative products and benefitting from a growing customer base. Specifically, being one of the food truck inventors in San Francisco, Senor Sisig had an obligation to revolutionize the sector (Kidera et al., 6). In fact, the decision to operate a unique operational model enabled the company to expand its services from one food truck to current three under its fleet. Through the provision of quality products, Senor Sisig has maximized its returns and continues to be the leading food truck establishment in the Bay Area. The enterprise’s success is attributed to innovative and unique strategies.

Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy

Smartphone is one of the best invention in twenty first century. Smartphone is an all-in device that provide functionality of other device such as calculator, torch light, media player and camera. According to Pei and Lionel (2006), unspecific promoting planner had started to use the term smartphone to bring up new type of cell phone that can enable information access and use computing power to process. Smartphone allow us to contract with people, access information and make transaction within our finger tips. Although smartphone is convenient to us but the overuse of smartphone can lead to smartphone addiction. Teenager who like to use smartphone for many activities such as selfie, video recording and surfing social network are easily addicted

Companies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the

In contemporary world, smartphone are playing a very important role in human’s life. It’s a technology that keeps on developing everyday to make the life of each person easier. The impacts of smartphone are obvious include social life, business and pollution. Mobile technology has already changed the cultural specification and behaviour of each person especially in today. The impacts are both at the positive side and negative side.