Second, the author illustrated how frequently companies use social media as a marketing tool. Using statistics, it was inferred that many companies were investing in daily social media promotion. In fact, another research shows that these daily posts can increase the annual revenue of a company. Furthermore, research also shows that many managers notice the advantageous prospects of social media, and use this opportunity for the prosperity of businesses. Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool.
so if you want to become popular on Instagram you'll have to make sure that you post new pictures on your feed every day. and it's not that difficult as well. all you need to do is post one or two pictures a day and if you do it consistently you are bound to get many followers. but just posting pictures on Instagram will only take you so far, make sure that you are posting something that you really like and you make use of all the relevant hashtags to help people find it as well. Engage With Your Audience great pictures hashtags and interesting topics are a great way to get new followers on Instagram.
This type of prejudice often leads to incorrect or incomplete assumptions about other people based on the way they look, act, dress or conduct themselves in a social environment. Stereotyping can have lasting effects on people subject to the prejudice, causing negative changes in mood and behavior even after the incident is
Over time the advancement in technology has supported business entities to migrate the relationships as well as interactivity to another level, where it contributes effectively in terms of building brand awareness alongside sustaining the long term association with the customers. However, offering customers with the opportunity to share their opinions not always lead to positive development of word-of-mouth as well as threatens image of company with their immediate group of customers and partners. It is identified that the growth and development of the internet along with peer-to-peer electronic referrals have made it a significantly concept and the marketers have tried to efficiently exploit their overall potential by means of viral campaigns of marketing. Viral marketing is a necessary element for the success of any business entity as it refers to the transfer of essential marketing message in between consumer groups as conducts by Tesco in the UK market in order to enhance the brand awareness through video clips, advertisements, text messages and interactive flashes (Bradley, 2011). 1.2.
But, it will increase number of audience to site by photos sharing. People are more attracted towards sharing photos. With Instagram, they can share a photo and let followers to know about their favorites. • Increase Your Marketing Channels: Other great advantage of this media is, it will increase your marketing channels. Instagram will make you to share your photos in automatic way.
Social media such as WhatsApp, Facebook, Twitter and many more are the top popular websites that almost all people around the world usually visit. It is worth to know that social media can provide us a better platform for promoting business than the other path. The social media sites can be an appropriate ways as the users can makes a better communication with their customers in online through
“Interaction on a human level has become less frequent in a person’s day-to-day living arrangements” (Falcon,2012, para7). In time where social media tried to strengthen the relationship between people no matter how far they are, the misuse among all individuals, and especially teenagers, has damaged it all. People today are always on their phones texting, watching videos or even playing games. Even while hanging out with friends or family, they would spend all time chatting and accessing social networks. But to stay real, social media had never taught us to waste our time on such insignificant issues, conversely it was found to ease our lives by offering countless numbers of websites that provide us by a broad variety of information and services.
If someone had access to this information, it would be very possible for them to figure this public figure’s identity, along with other information that they’d probably would not like to make public, making them one of the most affected group of people. Also, there is a social stigma around some illnesses, which could make some people uncomfortable to reveal them. Receiving an advertisement about that stigmatized illness could make people upset and make them wonder about how Samacme Pharmaceuticals could have known about it. The moral agent in this case (Wentworth) should also have in mind that the company might suffer from backlash if their customers find out about this practice. Which would be likely since they would be using ¨unsecured websites¨ as a data source.
On the other hand, social media marketing is growing rapidly such as Facebook, YouTube, Twitter that have massive users (Parul, 2016). In addition, the basic function of advertisement is to inform and to persuade (Tchai, 2011). Online advertisement fulfills these two functions as it reaches target audience in a huge area and provides information of a product or service. Then, indirectly persuade consumers by including positive information or the benefits of a brand. Online advertisements are very useful for marketers to create brand awareness by increasing levels of familiarity and
2.5 Viral Marketing Viral marketing refers to the marketing strategy for spreading information and opinion about products and services from person to person through unconventional mode that is internet forms like social media, email etc. It reaches very quickly to a large number of people. The messages can be in the form of video, funny picture, news, song , poem or political news or anything which make the message so interesting and amazing that makes people to pass it on and spread throughout their contacts or known person. According to marketing professors Andreas Kaplan and Michael Haenlein, there are three criteria which need to be met for working viral marketing and that are- i. Messenger- Messenger is the person who viral the message