As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement. First of all, to understand the point of use visual elements in advertising, it has to be defined. One of the most popular website www.study.com gives such definition: visual communication is the transmission of information and ideas using symbols and imagery. It is one of three main types of communication, along with verbal communication (speaking) and non-verbal communication (tone, body language etc.). Visual communication is believed to be the type that people rely on most, and it includes signs, graphic design, films, typography, and countless other examples
Basically any image either signs, typography drawing photograph animation used to communicate or to inform some kind of message or idea came in the field of visual communication. It is one of the oldest disciplines in the humanities. The evolution of visual communication can be seen from ancient cave painting to the modern Computer graphics. Wikipedia defines visual communication as: “Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, and typography, drawing, graphic design, illustration, industrial design, Advertising, Animation color and electronic resources.
Linear and interactive media Information was the most famous word that we can hear it from people, users, but there a lot getting information and has a different types. These multimedia are the product, design that are created to make people life getting better. Only clicking and typing, people can have information without waste time to search manually. These multimedia provides an information with different type and style, such linear, non-linear and interactive multimedia. In these essay will explain about the linear and interactive media that is the different thing of sharing information also the way it presented.
In other words, communication is the process of passing information from a source to a receiver. When we communicate with another person, we seek to create common perception of feeling, attitudes, goals, desires, ideas, experiences, and so forth. The heart of communication is meaning (Wood, 1998). According to Schramm and Roberts2, communication means a process to share some orientation against a set of information signs. While Emery, Ault, and Ageel stated that communication as an art to convey the message, ideas, attitudes from one person to another person (Mansor Ahmad Saman, 1984).
Media technology has made communication easier throughout history. Now a days, children are expected to have a general understanding of the various technologies available to us. The internet is arguably one of the most effective tools in media for communication tools such as e-mail, Skype, Facebook etc., have brought people closer together. However, some may conclude that certain types of media can hinder face-to-face communication and therefore can result in complications like identity fraud. Following are the impacts of media on the types of communication; 1.
Multimedia in today’s society is one of the most important influences in today’s new digital age. Every day we use Multi media. Many people depend on multimedia for everyday usage, whether it is work related or for personal use. The biggest form of multimedia today is the internet not just for social media and research but for commercials’ purposes as well. Multimedia has become a way of life and accepted by many people as a norm.
It is a language which as the power to effect any person who can access it. With visual art, a level of education is important to understand some of the most coveted paintings/sculptures on earth. Whereas with music, the message can be interpreted in whichever way the listener feels. It means something different to every person who listens to it. Visual art is much more limiting in this
In fact no matter how different is culture, language, origin or ethnic of a person, using picture is a suitable way to convey the message because it makes sense to everyone. For example, visual communication can be applied when we are trying to market our product or service for target audiences which are originated from various countries and communicate using different language. So, the message can be understood by people from different places and culture (Switzer,2015). Not only flexibility but also, simplicity is one of the advantages of visual communication as our message will be recognized quickly and easily. For instance: it will be much simpler if a direction is in visual form rather than in written form.
The benefit of using newer media on the other hand is that a wider range of audience can be reached out to. The use of internet helps reach a younger audience base that may not read newspapers or depend on television for information. 2. Targeting the Right Audience: When disseminating messages, it is important to first identify the audience that requires the message and then finding the most efficient means of reaching them with the message. This helps cut costs and ensures higher levels of audience penetration.
Television, computer/video games, cell phones, social networking sites, emails, chat rooms and instant messaging are common forms of entertainment and communication among students of this generation. Thereby students gain the exposure to learn from the visual media. Visual literacy has become extremely important today in both education and in the wider world of business and industry; the latter because employers are increasingly demanding it of their prospective workers. Learning with technology fosters creativity in the learner as he or she is empowered to design individual representations of content using