ipl-logo

Advertisement Analysis: Emporio Armani And Danilo Galling

960 Words4 Pages

Emporio Armani and Danilo Galling

The Emporio Armani advertisement shows a young, white man with a basketball wearing an Armani jacket in black and white. The man in the advertisement looks very concentrated and dramatic. Moreover he looks very focused. The lighting appears to be artificial, however it sets an outdoor environment. Moving on, there are three different texts in this advertisement. One being a large “EA7”, which is the company’s logo on sport clothing, and the second is a small “Emporio Armani” with the company’s logo between the two words, the last however, seems to be the smallest out of all the text in the advertisement. The text states the model and a professional Italian basketball player name Danilo Gallinari. Furthermore, …show more content…

Most people want to be famous to have a lot of money, cars, house and girls. However, most also think that if they imitate people that are already famous they can one day become famous them selfs. Men are usually seen in advertisements as having a lot of muscles and are viewed in a sexual way. The people that seem to have been evicted by this the most are teenage boys and girls. Teenagers usually like to imitate famous people to seem more interesting.The biggest technique being used in this advertisement is bandwagon. It is a bandwagon technique because the advertisement is featuring a famous Italian NBA basketball player wearing a jacket and a sport short from Armani. Him wearing the clothing might convince the people who every one is wearing Armani and its the new trend. Danilo Galling holding a basketball sends a message to all basketball players and fans into believing that every NBA player, for example Stephen Curry, LeBron James, James Harden and Michael Jordan are using the famous Armani sport, which pressure basketball fans into buying the product. The advertisement is making the views believe that they could be as good as Danilo Galling if they buy and wear their Armani jacket and short. Also, if the creator of this advertisement used a different model the peoples perspective of the ad would change overwhelmingly, which most likely decrease the amount of people who would pay attention to this …show more content…

The advertisement is making young men believe they will be good enough to play for the NBA is they were to buy and wear their famous clothing, which is unrealistic. Also, it makes an enormous difference when Danilo Galling was featured in this advertisement. If a normal model was to take Danilo Galling spot not many people would be attracted to the model as they are to Danilo Galling. The jacket is a little shiny because of the great lighting to it. Also, the lighting on the jacket attracts more attention to Danilo Galling face which many people will recognize and will make people more likely to buy the product. Some possible consequences would that when people buy the product they will be disappointed and not recommend it to others. This advertisement is not socially responsible because it does show unrealistic expectations that would lower the self esteem of young

Show More
Related

  • Geico False Dichotomy

    465 Words  | 2 Pages

    This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows

    Read More

  • Weight Watchers Use Of Ethos Pathos Logos

    702 Words  | 3 Pages

    This creates a sense of uneasiness with the audiences who have viewed this advertisement. By creating this discomfort, spectators are more likely to not only remember this commercial, but to veer away from these types of

    Read More

  • Hollister Advertisements Analysis

    739 Words  | 3 Pages

    The average American is exposed to 4,000 to 10,000 advertisements a day (Marshall). This can include emails, commercials, billboards, and many others. Advertising is a means of informing choice to its viewers, and it is vital to the success of any business. Although advertising is necessary, over the past fifteen years, advertising has had a negative effect on culture by encouraging conformity and having harmful effects on self-esteem as well as financial status.

    Read More

  • Jordan Brand Ad Analysis: It's Not About The Shoes

    797 Words  | 4 Pages

    The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.

    Read More

  • A Rhetorical Analysis Of Victoria's Secret

    948 Words  | 4 Pages

    Finally, the phrase “The World’s Best Sports Bras” flashes on the screen, each word separated into different frames that are shown between action clips. Not only do the words themselves elicit the idea that there is no better brand than Victoria’s Secret from which to buy, but the words are split into different clips to dramatize the message. For every additional word that flashes, the commercial builds tension towards the final message, emphasizing that VS sports bras are truly the world’s

    Read More

  • Nike Rhetorical Analysis Essay

    1846 Words  | 8 Pages

    To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.

    Read More

  • Gatorade Ad Analysis Essay

    578 Words  | 3 Pages

    In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In

    Read More

  • Hair Club Ethos Pathos Logos

    890 Words  | 4 Pages

    The ad has only two elements in it one of which is ethos. The creators use two forms of ethos in the ad and when seen by the viewer they establish credibility. The first form of ethos is established by the use of a logo, Hair Club. When the audience sees this logo on the ad they recognize the logo, maybe from another magazine ad or a commercial.

    Read More

  • Great Gatsby Rhetorical Analysis

    1021 Words  | 5 Pages

    The ad persuades the reader using logos, that Bentley is a luxury car right off the bat, with the big bold letters. From the text at the bottom of the ad, it is for gentleman, and the car increases quality of life. Statistics, and the style of the text block add to the appearance of the company, having higher quality products associated with it. From the cost and statistics, it can also be implied that from one simple payment, Bentley can make anyone fit into the higher class. This is used to convince the audience that they can actually achieve this higher level in society.

    Read More

  • Nike Use Ethos Pathos And Logos By Tom Hardy

    249 Words  | 1 Pages

    Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.

    Read More

  • Advertising's Fifteen Basic Appeals Summary

    1890 Words  | 8 Pages

    This statement is borderline accurate because most advertisements from automotive to magazines, use celebrities to enhance their brand to appeal to the fans. Advertising has become extremely important in promoting messages that only minds of the target audience will understand like the younger demographic compared to older demographics. Certain older individuals believe that the commercials nowadays are becoming ridiculous, but once they figure out what the commercials are about. The first thing they are the main ones that want to go purchase or upgrade their automobiles, refrigerators, appliances, cell phones, etc., to fit in with the evolvement of society in this generation. Women in current times goals are to save money every chance they get, to purchase or lease a brand-new car; because it gives them a sense of dependency and achievement.

    Read More

  • Rhetorical Analysis Of Gatorade

    702 Words  | 3 Pages

        I found this ad online just searching through Google Images, but I’m sure this is used in Sports Illustrated magazines or some magazine of that type. Any type of magazine that people who watch or play sports look at, would have this ad in it. This ad could be included in a section of the magazine for people of any age. It would be great in any type of magazine and would probably be located near an article that talks about basketball since it uses a professional basketball player in the

    Read More

  • Rhetorical Analysis Of Nike's Advertising

    580 Words  | 3 Pages

    It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

    Read More

  • Dolce And Gabbana Advertising Analysis

    929 Words  | 4 Pages

    Dolce and Gabbana is a high-end Italian clothing company that was founded by Stefano Gabbana in 1985 targeting women primarily, famous for their superior sartorial content. It was not until 1990 that menswear collections started to appear and made its entrance in Dolce and Gabbana stores. In 2007, Dolce and Gabbana released their spring/summer ready-to-wear collection that targeted individuals in the upper class who wanted to dress casually but still feel expensive. This advertisement caused controversy amongst women about objectification. However, the advertisement also targets the social group of men being represented as dominant, powerful and in control in order to sell clothes and the idea of confidence through wearing Dolce and Gabbana clothes.

    Read More

  • Nike Equality Adisement Analysis

    1255 Words  | 6 Pages

    LeBron James and Serena Williams are used to show how successful anyone can become with hard work. The Declaration of Independence can be applied to this advertisement because it is what America free, gives people certain rights, and states we are all created equal. The advertisement used a minority race to really capture the concept of everyone being equal. Common stereotypes of African Americans were twisted by Nike in a helpful way that further expressed their

    Read More

More about Advertisement Analysis: Emporio Armani And Danilo Galling

Open Document