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Advertisement Analysis: Harry And The Henderson

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“Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future” According to Media Smarts formerly known as Media Awareness Network , which is a digital and media literacy resource. Advertisements main goal is to attract their audience that even includes movie posters, such as “Harry and the Henderson’s” who targets a specific younger audience with different ploys to attract the viewers to an image and leave them desiring more. For example, examining “Harry and the Henderson’s” movie poster, which uses pathos as a way to attract their viewer, as well as symbolism with centered images with contrasting colors. They also incorporated …show more content…

The avoidance of realistic images or imagery in this advertisement is meant to steer away from a thought that this movie might be for an older teenage audience, and thus be more entertaining to a younger more abstract mind that may still prefer cartoons or the make belief. The audience for the “Harry and the Henderson” movie poster is for a younger age range, excluding the younger adult audience. It does however, focus on a younger audience who still believes in fictional characters, the most popular mythical being, Bigfoot himself. They target the age group where fiction is just as much a reality, as reality itself. If they believe in the Easter Bunny or Santa Clause; why wouldn’t they believe in Bigfoot? Giving the audience something to believe in, is going to get the intended audience to want to see more. That’s not all that making them want to see more than just the image on a poster, pathos is a powerful persuader in the advertisement business. The more they get you to feel; the more they get you to want

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