Myprotein Advertising Campaign

MyProtein is a sports nutrition brand that is the largest in Europe and is quickly growing into

other continents such as the United States. MyProtein provide the largest choice of products (over

200) while trying to maintain the lowest possible price to its customers. MyProtein athlete in this

advertisement is Simeon Panda, who is a public figure and entrepreneur in the fitness industry.

The products provided by MyProtein E.g. health supplements and food try to portray the

image that these products enable you to pursue your own personal goals and ambitions from this

advertisement, which is reflective of the slogan “Fuel your ambition”. This is the linguistic message

of this print advertisement. The slogan insinuates that all your desires can be fulfilled through their

The non-coded iconic message of the advertisements are the literal denotations of the

photo. This advertisement is true of many conventional advertising campaign, which uses celebrity

endorsements at the core to capture the attention of the target market. Brands use physical

attractiveness to connect their products to a certain level of aesthetic beauty. Which is ideally used

in this singular image of a celebrity that is perfectly relevant to the specific product. The mannerism

of the athlete displays him and him only in a very intimidating, serious pose. That can be interpreted

as the serious nature of the brand’s perspective towards delivering a high standard to their

customers. His physique is something that is almost never seen normally, thus separating himself

from the traditional physique and separating the brand itself from regular competitors in a near

homogenous market. The image itself is also especially striking to the public as it is the only