Images are used to open the readers mind to interpretation. Advertisements use this to their advantage in delivering their message, and catch the reader’s attention to leave a lasting impression. Advertisements are very specific when promoting an idea or product to their viewers. Advertisements argue their ideas to their viewers that the idea expressed is important. The argument presented in the image is focusing on texting while driving having detrimental consequences by the design it used, the message it emphasizes, and the rhetorical elements used. The message conveyed by the image focuses on the effectiveness, and that results in the use of specific ideas, who the message is intended to, and the purpose of the advertisement. The intended …show more content…
What is in the picture, and what is left out creates the idea that the viewer can formulate from what he is shown. For example, the man driving the car with the phone in his hand can be seen as not attentive, and shows careless behavior by approaching the car very closely. The text in the image show that the driver is more involved with texting than the actual task of driving. The response from death can be associated with an accident that may occur in the near future for the motorist. Death on the right hand side creates a strong idea that texting and driving can result in death, and will ultimately make drivers more aware of the road to prevent any accident from happening. The use of contrast in the image can be seen throughout the image with the use of color, the relationship between the two pictures, and proportion. There is a strong relationship throughout the picture that represent the balance of life and death. Texting is shown as a negative action that can change the balance between the two, and the picture of the grim reaper replying shows that texting will cause a death or an accident. The picture is shown in black and white which represents a serious message being expressed. The emphasis of darkness on the right side also signifies an impurity with the actions of texting while driving. In the image the two pictures are proportionally the same size, and helps show that although texting might be seen as a small task there can be large consequences. The interpretation of the image is important because the more general and specific it can be the stronger the message can be with the audience. The interpretation leads the viewer to one idea, so there won’t be any confusion among the audience. The car and cell phone clearly sets up the topic of texting while driving. The cause and effect of the image is
Activity 29 The rhetorical situation of advertisement establishes ethos with the logo and text of the US Department of Transportation. By doing this, people simply passing by can establish a connection to the advertisement, leading them to be interested in what it has to say. The advertisement does a tremendous job appealing to pathos in the picture, and even the description of the picture. With the text, “I was looking out for other cars.
They created their own downfall and brought about their son’s demise. The symbol reveals to us the Man vs. Society conflict because of the thieves and other people on the streets that do bad deeds. The family wouldn’t presume to let them come close because they were scared. In the family’s perspective, it was them versus all the dishonest, untrustworthy
I would of thought that it was like "lets go pump some iron" but every symbol has a different meaning. In Romero's mural "Going to the Olympic,1984", he might feel about our cities car culture is that its an important part of our lives in L.A. thats why he made the cars colorful and put hearts on top of them. the artist choice of color sets the mood of the picture in Los Angeles because it was a vibrant image and when people are driving on the freeway they get bored so when you see it i think that people will get in a better mood. the mural makes you think a lot of why he choose those colors and why those shapes.
In the mural image "Going to the Olympics" by Frank Romero, the author uses Los Angeles city as inspiration to create his art. Romero uses a combination of bright and pastel colors that represent the warm whether of this city. Los Angeles is a city with a wonderful whether that gives people the opportunity to travel around each corner of this city. Also in his mural Romero shows a cartoon-like style to depict five cars driving in a row against a backdrop of palm trees; a valentine heart hovered above each vehicle, which can be considered as symbols. For example I can infer that the cars and the road can represent how travelers people at Los Angeles are, and the hearts can represent the love people have towards the city and their cars.
In the image of "Going to the Olympics, 1984" by Frank Romero's, he was a noted muralist and pioneering Chicano painter that loves to paint. What I see in the image is a bunch of cars just driving down the streets enjoying the weather. Some of the possible meaning of all of these images is to express how you feel in the paintings. Also the symbols I see in the image is hearts in each car to show that everybody is enjoying the nice weather while they're driving. What Romero might feel about our city's car culture is that he loves it.
Whether one is reading some form of text, or watching a commercial, the author or sponsor is conveying a message. Depending on whether the text or commercial is meant to inform, persuade, or simply entertain, there is always a purpose behind it. However, it’s up to the reader or viewer to comprehend what he or she is viewing. The act of determining the rhetorical strategies the author or sponsor is using to entertain, inform, or persuade a specific audience is called rhetorical analysis. Some rhetorical strategies include: logos, ethos, and pathos.
For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.
It involves how life can be hard sometimes and how you deal with certain situations. In the short story The LIfe You Save May Be Your Own, by Flannery O’Connor, utilizes symbolism in the forms of Mr. Shiftlet's one arm, the broken down car, and the rain to convey the hardships and spiritual meaning of
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,
4). These two sentences set the setting and what the road is like. The gray light is a symbol of depression. Gray is a boring and dull color that shows no affection or fun. Every scenery he describes is gray and desolate.
The ads that my group created are about the Goldfish snack and they give a message to the audience. Goldfish campaign wants to show people that Goldfish snacks are good snacks. The message of the ad is trying to make people buy Goldfish. The target audience is people that haven't tried goldfish because the ads message it says that if they want a easy snack to try Goldfish. The Goldfish campaign wants their consumers to buy goldfish snacks and they use the devices and diction rhetorical devices to convince that Goldfish would be a good snack.
The advertisement I chose for this assignment is a Camel cigarette advertisement from the 1950s. The top half of the advertisement depicts an older male doctor smoking a Camel cigarette. The caption for the top half of the image uses rhetorical strategies to convince the viewer to purchase Camel cigarettes. The author of this advertisement uses different text sizes and effects to highlight what is important in the advertisement.
Even though this essay lacks in some aspects, the message of the advertisement is so strong that it makes up for what is
The world is a dangerous place to begin with and when alcohol is added into the mix the level of danger increases. Drunk driving ads are used to scare people or can show the reality of what does happen to people when driving under the influence. This ad from Ecovia demonstrates multiple points when dealing with alcohol and violence that comes with it. This ad is coming from Brazilian campaign that is trying to reduce or eliminate drunk violence and especially focuses on drunk driving.