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Old Spice Advertisement Analysis Paper

1164 Words5 Pages

Advertisements
Introduction
In public relations and especially in the advertisement sector, the consumer is the target goal. The market strategies all revolve around meeting the consumer needs and wants. It is on the basis of this that advertisements are brought up as market strategies to get the attention of the consumer or otherwise the alternative of the advertisement would be to familiarize a brand or otherwise the goal would be to do a re-branding (Doyle, 2011). However in the field of public relations, some advertisements are bound to be successful while others fail.
Analysis of two successful advertisements

Britney spear by the year 2011 had built up her career in the musical industry. Basing on celebrity endorsement, Britney spears …show more content…

They have had exemplary market strategies that have been centered on commercials. The viral success of this ad is the ideology that their ads are smart and have a precise and wide target market group. Their previous market targets were women who would buy products for their sons and husbands as most of their products are for men. Nevertheless the ad was a success as it appealed to women who in the notion that the product: Old spice is able to give a man all the qualities a woman wants. On the other hand the ‘mom song’ ad on the same products targets men who are the primary target for the products. Ultimately the ad was successful in the aspect that video content was appealing to male consumer’s standpoint while at the same time bringing humor and entertainment to the target market (Carter, …show more content…

Despite this massive number of fans they sought for a way to gain even more popularity in the social media. The Cadbury Company brand engaged in the making of a giant chocolate hand that indicated the thumbs up sign to their loyal fans (Dahl, 2010). Notably the activity had a positive result with an overwhelming bonus of an extra thousands fan that joined their fan page. This was a success because the mainstreaming of the video involved the engagement of fans (Chow, 2012).
WestJet Airlines Christmas Miracle;https://www.youtube.com/watch?v=zIEIvi2MuEk
Canada West jet airlines media campaign on gift rewarding to its customers was a successful media campaign (Marquis Co, 2003). This is accredited to the video steaming of gifts to its customers that notably had Santa in it as it was a Christmas festive season. Passengers had wished for all sorts of gifts and to their surprise the baggage claim was full of their gifts. The video had over 2million views in a span of two days (Yohn, 2013).
Two failed PR campaigns on social

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