Advertisement On Youth

IMPACT OF ADVERTISEMENTS ON YOUTH

Dissertation submitted to AMITY SCHOOL OF JOURNALISM AND MASS COMMUNICATION. in partial fulfillment of the requirement for the award of the degree of

BACHELORS OF

JOURNALISM & MASS COMMUNICATION

SUBMITTED BY

ANAHITA BHOOSHAN

BJMC-2015-18

Enrolment No.: A2079815165

UNDER SUPERVISION OF

DR.UJJWAL CHANDRA DAS

(FACULTY GUIDE)

Amity School of Journalism & Mass Communication

AMITY UNIVERSITY

NOIDA, UTTAR PRADESH.

Certificate

This is to certify that ANAHITA BHOOSHAN D/o MR. BHARAT BHOOSHAN is a bonafide student of Bachelors of Journalism & Mass Communication at AMITY SCHOOL OF JOURNALISM AND MASS COMMUNICATION, Noida. She has submitted her thesis titled “Impact of Advertisements on Youth & Kids” completed

UJJWAL CHANDRA DAS. I have been very lucky to have him as my mentor, advisor and guide who whole-heartedly helped to pave my way to this final result. She helped me to select this topic and corrected each and every time I diverted from the topic.

I am highly obliged and thankful to him who taught me the meaning and concepts of New Media and its importance which inspired me to do my research in this field.

Finally, my gratitude to my lovely family and friends for their valuable support and faith and being with me in every tough situation.

ANAHITA BHOOSHAN

DECLARATION

I, Anahita Bhooshan, declare that my dissertation entitle “Impact of Advertisements on Youth & Kids” submitted to the department of Amity school of Mass Communication & Journalism, is an original work and no similar has been done in India anywhere else to the best of my knowledge and belief.

This dissertation has not been previously submitted for any degree for diploma of this or any other University/ Institute. Wherever contributions of others are involved, every effort is made to indicate this clearly, with due reference to the literature, and acknowledgement of collaborative research and discussions.

ANAHITA BHOOSHAN

Student

Journalism & Mass Communication

Simple descriptions, plus prices, of products served their purpose until the late nineteenth century, when technological advances meant that illustrations could be added to advertising, and colour was also an option.

An early advertising success story is that of Pears Soap. Thomas Barratt married into the famous soap making family and realised that they needed to be more aggressive about pushing their products if they were to survive. He launched the series of ads featuring cherubic children which firmly welded the brand to the values it still holds today. He took images considered as "fine art" and used them to connote his brand's quality, purity (i.e. untainted by commercialism) and simplicity (cherubic children). He is often referred to as the father of modern advertising.

Rules of Advertising

There are four rules which serve as a sound guide when planning advertising and these should be examined before any form of advertising is booked or prepared.

1) Aim-What is the primary purpose of this advertisement? Is it to inform, sell, produce listings or improve the firm's