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Should Advertising Be Banned Essay

1633 Words7 Pages

Introduction
Advertising has the power to influence one’s needs and wants. It is a tool, in marketing, used by businesses to encourage sales. Cigarettes are one product that is not allowed to be advertised. Despite this ban, many people still smoke without having advertisements to encourage them. It would be interesting to see whether the same would happen to the alcohol industry seeing that it has a consistent demand. The alcohol Industry is a big contributor to advertising and could cause great financial loss.
Focus Question
If advertising for alcohol was banned similar to smoking advertisements would it decrease the sales of SAB breweries and Liquor stores local to Randpark Ridge?
Aim
My aim is to determine how dependant alcohol companies are on advertising to reach their satisfactory sales amount. Another sub aim is to see whether individuals are encouraged by advertisements to purchase alcohol. If they are, it would prove my focus question.
Personal Interest
There’s not often a day goes by where I do not see an advertisement about alcohol. The constant phrase “Not for sale for persons under the ages of 18” chimes in nearly every form of media, be it radio or television. Surely with an immense awareness of advertisements it would encourage consumers, but back in …show more content…

Large amounts of money are spent on it through all forms of media in order to encourage consumers to buy a product or service. One of the biggest contributors to the advertising industry is the alcohol industry. If a ban on alcohol advertising were to be enforced, one would find it interesting to determine whether advertising encourages individuals to buy alcohol and how dependant alcohol companies are on advertising to regulate or increase their sales. The following sources provide an understanding of the power of advertising on sales of alcohol companies. These sources can be found in the Appendix, Divider

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