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Channel 7 Research Paper

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Introduction:
Channel 7 is an expert on change from over two decades. It covers different dimensions including electronic, print, outdoor and digital media. It has unique gallery of artistic endeavors, exhibiting original ideas in diverse perspectives. Having spent 22 successful years in the field of the creative advertising with satisfied clients at our credit, this Agency has become a unit of versatile artistic visions.
Products:
Following are the products of Channel 7 advertising agency:
1. Electronic and Print Media Expertise
2. Press media
3. Point-Of-Purchase Advertising
4. Corporate Image Building
5. Package Designing
6. Stationery Printing
7. Market Research
8. Event Management
9. Documentaries & Magazine Shows Production
I interviewed …show more content…

Although they have defined hierarchy and approval is needed at every end but as compared to traditional organizations culture of advertising agency is different and more based on creativity. Like promotions here are based on how skillful a person is.
State your one point of difference?
Channel 7 is One Stop for all type of communication.
If client and you agency’s relationship goes sour then what do you guys do? Do you guys follow 90 days policy of cancellation?
As advertising agency is a service provider so they never let relationship sour and they always find a way to carry it out. Cancellation is obviously possible but there are constrains about price and most important long term relationship.
How do you deal with small budget projects and still come up with effective campaign?
Even if the budget is big enough advertising agency try to complete it in as low as possible. Moreover, they are advisors so they guide client about the best possible medium to advertise depending upon the type of business.
What are constraints that you face while advertising in …show more content…

It is a third channel thing that is providing a way to gain maximum and appropriate viewership, readership etc. The perfect medium for advertisement is dependent upon the type of business. An Advertising agency is responsible for services and advising clients regarding ads, quotes and way of advertisement. Whatever done in advertising agency for the client is with the consent of the client. Creativity is the most important thing in an advertising agency as it is the only thing that led employees at top of advertising agency. The way of advertising is changing from traditional media to digital media and advertising agency is aware of this. Media buying and selling are done through experienced employees at agency who have experience in market. There is proper way of recruitment and it is not money that drives advertisers to agency, it is their

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