Marketing is considered as one of the crucial parts of an organisation to increase the market share and promote the company towards sustainability. The advertisements are essential for the organisations, as this enables companies to convey their messages that they want to offer to their targeted customers (Bilkey, 2015:76). There are several ways of marketing communication that are considered being the most effective one. In this case, it can be stated that traditionally marketing was mainly done through making advertisements on televisions, leaflets, magazines. However, with the passage of time, it was observed that the techniques of marketing have changed a lot.
When creating a productive advertisement, memorability matters, but successful ads do more than just create memories for their audience. While it’s important for consumers to remember the message in their advertisement, connecting on an emotional level can directly lead to a purchase. The best ads
Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness
Is A Business Mentor Necessary? As human beings, mistakes are inevitable. There is a 100% chance that one will make more than a hand full of mistakes in a lifetime. Because of this unfortunate fact, you, as an ambitious business man, I presume, cannot afford to make avoidable mistakes. One avoidable mistake you can make is to get into any kind business without a business mentor.
Role of Sales In an organization, the sales division plays a very important role in the success of its business. Sales is the touchpoint between the organization, its services or products and the end users or customers. The unique and critical role of sales department is to connect the customer’s needs and the products or services the organization wants to offer that can fulfill their needs. Key ways in which a sales division can impact an organization’s success are: Organizational awareness Sales plays a key role alongside marketing channels in spreading detailed awareness about an organization and its products. While marketing helps in generating curiosity, it is the sales representatives who are responsible for converting curiosity into
Foremost, sales managers must align themselves with strategic priorities, play every bit part of the knowledge development and implementation process. They need to play an active role, support individual salespeople, monitor and review (William Keenan 2000). Therefore, a Good training first address pre-training measures
It’s the on the job performances which turns it into a customer-experience brand rather then it being a marketer articulated brand. So it gave a good understanding on the basics of branding in services marketing which could be related to Ideaspice and several aspects could be compared to see what all areas are good and what all areas need improvement. Positive brand equity is the marketing advantage that accrues to a company from the synergy of brand awareness and brand meaning. Strong brands increase customer’s trust of invisible products while helping them to better understand and visualize what they are buying (Leonard,
1. Introduction Celebrity endorsement is now a day's a very useful practice of advertising among various tools to market the product or services as well, for marketers it has been a winning formula. It is easy to select the best celebrity in advertisement but it is quite difficult to create the association between the product and celebrity The capability of two advertising tools celebrity endorsement and event sponsorship have an impact on consumer pre-purchase decision including perceptions with regard to product quality and uniqueness is the focus of this study.. Marketers are interested to make more customers who are potential and are influenced by celebrities. Day by day consumers are exposing to so many of voices and images through media
Introduction 1Faithful customer is an important factor for success in any organization. They send money and also recommend to third parties to buy something from the same company, as long as the company provides a reasonable value for their products. Creating and providing, delivering value is not an easy task and customer always seek for a reasonable value for a product. The worth of product is an important factor for creating a value for any product. The value of any product has long term impact on the customer behavior and marketing and there is not any specific definition and criteria to set a value.
Now communications have chosen the best communication channels which will help them in their services. NEGATIVE AND POSITIVE OF DIRECT MARKETING Business that uses direct marketing benefits from their dealings when they are able to focus on their targets of promotion. This is because, it will be very quick and fast to measure the level of responses to improve the rate of response at which buyer wants your product or service. The other side of direct marketing is the rate at which the response to the product flows. The rate of response becomes very difficult to predict when there is a wide range of list of