ipl-logo

Calvin Klein Advertisement Analysis Essay

912 Words4 Pages

Advertisement two: Calvin Klein is a dark-full colour advert, for Calvin Klein Jeans advertisement (Figure II). Nudity combined with the body position and body language make this a highly sexual ad and a solid reason for its inclusion in the study. The Calvin Klein advertisement features a woman with a nude torso positioned on top of man with a nude torso. The visual elements presented in the second ad by Calvin Klein create visual texture; the ocean/rocks surrounding the human figures creates a frame focusing the eye on the bodies in the centre. The woman’s fixated body pulling away from the male model attracts the viewer down her arm, to her waist pointed at the logo at the bottom of the page (right-hand-side). The females almost exposed breast in the centre of the ad is positioned under the man’s arm. This juxtaposition …show more content…

It has no boundaries when it comes to the commercial realm. Therefore, kids are getting sex education through interactive media; they are getting immense doses from advertising, social media and the general society. Commercial campaigns constantly depict women wearing little or no clothes. This illustrates that both men and women today are utilized for their sexuality. The lack of clothes is a technique that is used to sell in this case a perfume. The campaign exposes such graphic images to send a subliminal message to its target audience. Any woman would want to look like her, and believe that using Orchid Soleil, Tom Ford perfume will help her achieve that idealistic image/lifestyle. Tom Ford is also known for his famous adverts released in 2007, promoting his new fragrance, which appeared with a bold and confrontational image of a bottle of his fragrance wedged between a woman’s thighs and cleavage. Overwhelmed with phallic symbolism and exploitation of a woman’s body, it does not come close to any definition of how such an ad even slightly defines ‘high

Show More
Related

  • Jean Kilbourne Transition Summary

    411 Words  | 2 Pages

    Kilbourne is aware of the varying viewpoints on these ads and seeks to be fair. She anticipated claims that she is reading too much into these ads and made sure to allow for more than one interpretation of the images. Furthermore, some critics point out that men are also objectified in ads. Kilbourne, again, reasonably acknowledges these critiques. She agrees that the objectification of anyone is not a good thing while still supporting her initial assertion that the objectification of women in ads is more harmful.

    Read More

  • Master Of Desire Rhetorical Analysis

    187 Words  | 1 Pages

    Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

    Read More

  • Summary Of Two Ways A Woman Can Get Hurt By Jean Kilbourne

    507 Words  | 3 Pages

    Furthermore, the author attempts to explain and decode the possible motives to use such a disturbing ad by stating that perhaps the ad is simply designed to get our attention, by shocking us and arousing unconscious anxiety. Kilbourne continuous by asserting that the plausible intent is subtler and it is designed to play into the fantasies of domination and even rape that some women use in order to maintain an illusion of being in control (496

    Read More

  • Use Of Rhetoric In 'Business Psychographics Revisited'

    1156 Words  | 5 Pages

    While the age of the woman depicted in the advertisement is ambiguous since her face isn’t shown, the style of clothes appear to more the style for women in a younger age group rather than an older one. The advertisement seems to be aimed at both genders. A woman viewing this ad may place herself in place of the woman depicted, while a man may put himself in place of the person viewing the woman in the ad. Other aspects of the intended demographic would be employed, middle class with a college degree. The rationale to these aspects of the intended demographic are tied into the intended psychographics.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Michael Kimmel's Bros Before Hos: The Guy Code

    967 Words  | 4 Pages

    Notions such as “sex sells” are not necessary true, for the observers recognize the damaging images in which women are portrayed. Advertisements that depict possessive and violent men toward women are should not be selling. For example, “no”does not mean “convince me”, when taken otherwise may lead to sexual abuse. Despite that both genders can be objectified, it is women who are more at risk due to the already established idea that women are more vulnerable.

    Read More

  • Summary Of Killing USftly 4 Jean Kilbourne

    1229 Words  | 5 Pages

    Men are becoming more sexualized and being photoshopped in ads. In the article “Hunkvertising: The Objectification of Men in Advertising” by David Gianatasio, he talks about the how advertisements are sexualizing men and using sex to sell is nothing new to world. “The objectification of men in advertising (as with women) is not new…. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads” (Gianatasio). Gianatasio is giving an example of how men's ads turning into a sexualized object.

    Read More

  • The Dehumanization Of Women In Advertising And Women

    1586 Words  | 7 Pages

    In this society, the equality which stands between men and women is almost non- existent. It is widely believed that we live in a man’s world. Even something as common to our culture as the English language stands guilty to the possession of a rape content. With the “language of rape” surrounding our everyday lives and yet still being ignored as an issue seeking attention, it is common for many people to overlook the equally degrading images in which advertising agencies surround us with day in and day out.

    Read More

  • Objectification Of Women In Advertising

    747 Words  | 3 Pages

    The objectification of women contains the act of ignoring the personal and intellectual capacities and potentialities of a female; and reducing a women’s value/worth or role in society to that of an instrument for the sexual pleasure that she can produce in minds of another. The representation of women using sexualized images that have increased significantly in the amount and also the severity of the images that’s been used explicitly throughout the 20th century. Advertisement generally represent women as sexual objects, subordinated to men, and even as objects of sexual violence, and such advertisements contribute to discrimination against women in the workplace, and normalize attitudes which results in sexual harassment and even violence

    Read More

  • Semiotic Analysis Of An Advertisement

    1884 Words  | 8 Pages

    In the other group 70-80 percent picked the brand that was associated with positive items. This shows that even though we known that a product have better properties the powerful tools of advertising can make us chose something else. Art Markman a cognitive scientist believe that we choose things that makes us feel good, but we should be more careful with what we are being exposed to. Because most of the times we don’t even realize that advertisement affect us mentally with out us noticing (Markman, 2010). The purpose of this paper is to make a semiotic analysis of a print advertisement to raise awareness of how we can be more critical to media and how we portray genders.

    Read More

  • Essay On Gender Roles In Advertising

    1065 Words  | 5 Pages

    GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

    Read More

  • I Love My Body: Advertisement Analysis

    971 Words  | 4 Pages

    The ad features three Angels in VS lingerie with the slogan “I Love My Body” on the right and a description underneath. The central focus of the advert is the three models on the left and their facial expressions are smug and seductive, as if they were beckoning us to come look at the ad. They also seem confident, which connects to the phrase on the right, “I Love My Body”, showing that they are confident and

    Read More

  • American Apparel Target Market Analysis

    1710 Words  | 7 Pages

    The advertisements are simply sexual just to be sexual. Many of the advertisements seem to just attract people to look at the models, not really to look at the clothes. According to the case study, American Apparel shoppers felt out of place when shopping in the store. The customer mentioned that the company “reeked of sexual sin”. The consumer said most of the items were “cute” but that some of the items were a bit too suggestive.

    Read More

  • Analysis Of Advertisements By Dove's 'Campaign For Real Beauty'

    2200 Words  | 9 Pages

    Unilever’s personal care brand Dove was chosen since it was the first to show women in advertisements as they were. Their posters and TV commercials challenge stereotypes and draw attention to the distorted idea of how a woman has to look like. A small selection of former and recent advertisements were chosen to show the development in the brand’s marketing strategies. Since the focus of this paper will be on the representation of women, only advertisements including women are to be analyzed but still they are assumed to be characteristic of the brand’s advertising during that

    Read More

  • Advertisements Use Semiotics In Advertising

    1953 Words  | 8 Pages

    There are various ways that advertisers use semiotics; images, text and sound but the main and most frequently used symbol in advertising is images. People have become familiar with visuals, especially in our now innovative and creative society. Seeing this advert at first glance may seem simplistic, on a denotative level of course. However, the photograph of a male and a female and their clothing (and lack thereof) portrays an iconic view as the signifier and signified are associated based on their resemblance. There is undoubtedly a male-centric focal point, as the advert presents the view from his level of gaze.

    Read More

More about Calvin Klein Advertisement Analysis Essay

Open Document