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Advertising Analysis: Yves Saint Laurent Fragrance Advertisements

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Yves Saint Laurent Fragrance

Yves Saint Laurent (YSL) fragrance advertisement are known all over the world. When most people think of YSL they think of classy and sexy items. I have discovered this advertisement from people magazine issued November 2017 for this particular fragrance. YSL has been under fire lately for promoting ads that are a little too sexy. This is one ad out of the many, the one I have chosen isn't as bad as the million others. Most all of their ads show underweight naked women sometimes even displayed with a man. Displaying ads in this matter is bring them business but making others feel uncomfortable. YSL cater to the upper-class couture enthusiasts on an everyday basis. YSL uses color, layout, and text in various …show more content…

The first thing you notice when looking at this YSL ad is the layout. The layout come off bold which is perfect for catching attention. It shows a large illustration that dominates the paper. This picture shows what this fragrance can bring to you which is a man. This poster like layout is showing importance to the main visual of sex appeal selling this product. When you look at the ad from left to right it starts coming alive. You are drawn to the man who is extremely close to the women. Their bodies are touching this go back to the sex appeal they are creating. The man is inches away from her face. Her right hand is pulling him closer to her this represents how the fragrance can pull anyone in. This photo makes it obvious wants going to be betrayed in the ad. When you leave from the picture you see the brand name in the right-hand corner. This gets …show more content…

The color of an ad is powerful because it can change the mood of a potential customer. If the ad improves the customer state of mind the relationship with them and the brand will deepen. The probability of a returning customer will also increase. YSL Mon Paris La Fragancia Femenina ad uses dark elegant colors to really bring you into the advertisement. They use a range of black and lavender in the color schemes. The black represents classy and sexy, which also help things stand out more throughout the ad. Black associates with power, elegance and formality. The soft pale, light, grayish purple and pink is all mix together to set the mood. These colors mix with black brings off a romantic bedroom setting. The soft colors in the left window creates a sexy sunset color which bring even more sex appeal into the room. This is symbolizing intimacy throughout the room this is how they want their audience to think of this

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