Advertising And Morphology In Advertising

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. Advertising and Morphology There is strong relationship between morphology and advertising, the prefixes and suffixes tend to be of infrequent occurrence, and the copywriter stick or used this simple word to the complex word, for example the word super is used in a peculiar way to advertising as a means of intensifying an adjective, or verb stem superfine, on the other hand the suffix –y-which is highly productive in colloquial, greedy, poppy, mummy. But sometimes the variety of these adjective, and their capacity for description can be gathered from epithets applied to various products: crackly, creamy, spicy, juicy, milky, sweaty etc.., Leech (1966), identities in his book the Language and Advertising that the suffix has an unusually wide application being added to noun, adjective, or verb stems which can change the meaning example, meaty =full of meat, Chewy=easy to chew Silky=like silk On the other hand the researcher have found a well known of morphological anomalies that are widespread used in advertising in the comparing of Yemeni print media. In the campaign for 7-up, where the product is marketed as the uncola. Morphological rules in English wouldn’t present the prefixing of un-to cola, as cola. Is noun can be affixed to verbs? Where the word in which it results has the sense of reversal of the original verb form. An example of this is the verb unites where the action reverses the action of the uninflected verb from tie. Un can also be attached to
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