In The God of Small Things Roy has used a brand of English that very often deviates from the established norms of Standard English. These deviations has taken place at various levels, such as words, phrases, sentences, italics, uppercase letters, spellings and punctuation marks. These deviant details in the novel are so abundant that a random enumeration of these may be inefficient and imprecise. Therefore, an attempt is made here to categorize them under different headings. The defining characteristic of The God of Small Things is its strong regionalist identity which represents the socio-cultural life of Kerala, India.
Historically, advertising research has been dominated by investigations that focused on the verbal content of advertisements. With regard to magazine advertising, this has generally referred to investigations involving the headlines and body copy and investigating how specific linguistic elements affect the processing of advertising information. Illustrative of these studies are the works of McQuarrie and Mick (1996) who investigated the use of figures of speech in advertising language, Djafarova (2008), also examined the use of puns in advertising. Visual elements of advertisements, such as pictures or symbols are also an important component of many advertisements, and the role of imagery in shaping consumer response and behavior has
High involvement products are products where extensive thoughts process are involved and the consumers consider a lot of variables before finally purchasing those products. Many times, high involvement purchases contain many influencers just to influence a single buyer. Chanel handbags are one of the numerous examples of high involvement products. High involvement products are quite similar to specialty goods which are the products that are high in price, unique, and has few purchase locations which in some cases need to wait for the product to arrive. Some people dream for years of owning a Chanel Classic Flap bag while some people consider it as an unnecessary expense, however, there are many factors into why purchasing a Chanel Classic Flap bag is the worth the investment.
The study (Verplanken & Sato, 2011) found that impulsive purchase often both associated with joy, happiness, also with the negative emotions. Impulsive buying may be studied as a tool to measure the psychological aspects which is a form of self-regulation, so the retailers aims to promote self-regulation capabilities consumers where may alleviate the negative effects of impulsive buying. Impulsive buying is a global phenomenon, even though it may be a phenomenon in different ways as there are differences based on gender also cultural differences, impulsive buying : It is an interesting phenomenon considering the psychological factors, so many researches study many drivers to support impulse buying , such as: personality, emotions, self-aspects, cognitive processes, self-control, or psychological
The ambiguity at the level of graphology is only observed in written form, such as misspellings that result in a change of meaning and thus in a humorous language. For example, in the joke First dyslexic cook: “Can you smell gas?” Second dyslexic cook: “I can’t even smell my own name.” the misspelling of the word "spell" and changing it to "smell" has created the joke. Or, The National Association of Dyslexics, also known as A.N.D. the scrambled first letters have led to creation of the joke. Morphology, as the third level of structural ambiguity, deals with the way each word is formed.
The huge billboard on the highway and creatively-painted advertisements on the body of public transport are views that we cannot escape from (Choo, 1999). Hence, according to Cook (1996) it is strange if many people are reluctant to pay attention to advertisement. Bhatia (2004) points out advertisements, sales promotion letters, job advertisements and book blurbs are some of the primary members of the colony of promotional genres although they are different in terms of the specificity of the product they promote. Advertisements serve the same set of communicative purposes, though most of them use different strategies to promote the product or service. Straight-line advertisements most often use 'product appraisal ' as the main
What is the most annoying thing while enjoying the film or TV series? The noise surrendering, the unpleasant environment or the embedded advertisement? Most of the interference can be excluded, but not the one embedded in the films or TV series itself. Nowadays, in order to increase the profit of the film or TV series, almost every films and TV series contain embedded advertisement. However, great amount of audience consider those embedded advertisements are not only impacts on the images, but also the story and viewing pleasant of the film or TV series.
Example, a slogan “love the age you are” a simple short eye-catching sentence which is intended for the reader to memorize. “Clarins” commercial, same as the advertisement online clip 13.5 which repeat “I” lot of time, uses repetition words “love, skin, you” not only to influence the audience but also to shift the responsibility of the matter on to the listener or
Advertisements try to amuse, inform, misinform, worry or warn people sometimes instead of always trying to persuade them to buy a certain product. The ads that serve to improve or create a change in a certain social behavior or concept without promoting any product are called non-product ads or non-commercial ads. Advertisements can be found everywhere, and they have many effects on our lives. When we talk about ads, we may refer to text, audio, video, or photography, but in this paper our main concern is print ads which can be found in daily newspapers, magazines, posters, wall paintings, cars, billboards, and even in the streets (Abdelaal & Sase, 2014). Advertising is a topic that can cause and reveal the many social divisions that make up any society.