Sphere Social Media Case Analysis
Advertising has come a long way and it is only getting better. At the heart of the future of advertising is Sphere Social Limited, a company that wants to balance social media and advertising. Advertising is a form of communication. You need a convincing tale that will appeal to you target market. You have to be careful not to invoke any feelings that may ruin the reputation of your brand. You have to adapt to new jargon and terms that appeal to you target market. Your ads must always create a personal connection in order to improve the chances of getting more sales from the ad campaigns. There are some advertisements that have been on various media that have caused great damages to the brand being advertised. It is increasingly common to find …show more content…
Well, Sphere will start right from the foundations of its platform with blockchain technology. Blockchain is a breath of fresh air in the tech world. There has not been any other internet changing platform like blockchain in the past. It is forging a future that we never knew we needed at the time of its creation. It was created as a convenience. To solve a problem that was disturbing the cryptocurrency industry. It proved that it could solve more than it was given and developers became curious. Its transparency is unrivalled, its security is unmatched by any other system that is currently in use for the public. Blockchain’s transparency and security is created by its ability to store data in a ledger like manner that records every detail pertaining to a particular transaction. This detail cannot be manipulated or deleted; details are only added onto blockchain. This would be the best foundation Sphere could possibly set itself upon if it will be dealing with any form of currency.
Next arrives the development of a token system. Sphere has named its token Social Activity Tokens or SAT in short. The token system will be important in creating a type of economy within the social media platform. The token system will be essential in spreading the billions spent in the advertising industry to the Sphere Social members. SAT have to be purchased meaning that they will have a value attached to them. This value will either increase or decrease, although Sphere plans on making it increase, depending on activities that go on the Sphere
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