Advertising and Broadcasting Advertising can change a person’s view. In commercial radio and television, advertising revenues are vital. Advertising creates and underwrites programming, supports operations, and generates profits which, in the final analysis is the whole point of running a commercial in television and radio. Many managers come from the rank of sales. The general meaning of advertising is “the business of preparing and issuing public notices or announcements, usually paid for, as of things for sale, needs etc.” The purpose and influence of advertising to people and their mind sets are rather a very big part of our society.
BACKGROUND OF STUDY: In this day and age, advertising is the backbone of success of any company as it shapes the perceptions and attitudes of individuals over the buying behavior. Advertisement, itself, can lead a brand to the epitome of success or rip of product out of the market. If done through the right channel and in the right way, it attracts a large volume in a single shot. No business in present era can escape from such extensive influence of mass media and advertisements. Promotion can be done through various mediums such as print media, broadcasting and outdoor medium.
What is advertising? Advertising is the purposeful activity of spreading the awareness of a product, idea or movement for commercial advantage or public enlightenment through various media and physical channels such as television, radio, social media, newspaper, billboards, and flyers and so on. Advertising has been in existence since the advent of humanity, although not in the terms and manners by which we can identify it now. As long as the system of buying and selling has been in operation, subtle means of advertising has been around. We can date the development of advertising to about 120 years ago, particularly around the 1930s.
Consider what kinds of advertising seem to influence you or the people you know. Ad agencies and product companies often argue that the main purpose of advertising is to inform consumers straightforwardly of available products. In fact, many types of advertisements, like classified ads in newspaper, are devoted primarily to delivering price information. Most consumers ads, however, merely tell stories about products without revealing much about prices. Since national advertisers generally choose to buy a one-page magazine ad or thirty second television spot to deliver their pitch, consumers get little information about how a product is made or how it compares with similar brands.
Business Advertisement Business advertisement brings profits in sales. The key goal of such advertising is to convince the potential buyers to purchase manufactured goods and services. There are various avenues through which the customers get information about the true marketable products and services. These are television, radio, newspaper, magazine and recently online advertisement. The truly marketable product brand has now brought forth a novel integrated tactic that proves rewarding.
The Advertising and Promotion strategy has a significant part to reposition organizations to higher levels such as branding a product or business. The communication process dynamically works in advertising and promotional campaigns. The creative aspects of advertising help to branding and strengthen business and product Advertisements can be placed on a variety of media. Television, radio, magazines and newspapers dominated the advertising world throughout the 20th century, but the Internet has continued to gain popularity among advertisers since its initial rapid growth in the 1990s. Advertising is not limited to media options; ads can be placed in physical locations, such as billboards and shop windows, as well.
Of course, advertising is a useful means of communication for businesses to promote their work. This helps them obtain more customers, but unfortunately, when it comes to the general public, it is a different story. The kind of visuals and wording that they promote can effect people and can influence them easily, however, advertisers sees it as the opposite. They want to promote and influence the viewers to choose their brand over another. Advertising is becoming an influential part of our lives because it is seen everywhere, from mobile adverts to posters along the pavement.
CHAPTER 1 INTRODUCTION Almost every one grows up in the world which is swamped with the mass media e.g. Television, Advertising, Movies, Videos, Billboards, Magazines, Music, Newspaper, and Internet. Of all marketing weapons, advertising is well-known for its durable impact on viewer’s mind, as its coverage is much broader. Advertising is a compartment of promotion mix which is one of the 4P’s in the marketing mix i.e. Product, Price, Place and Promotion.
Media play an important role for propaganda, including advertising. There are variety medium carry out advertising message to their target audience such as TV, poster (print ad), social media and so on. Besides medium, advertiser playing the important role for shape awareness and create mind-set to society. This is why advertiser need to concern some sensitive issues before create advertisement. Malaysia is one of the develop countries.
In the present world of mass media we are surrounded with advertisements all the time. Whether we watch T.V., read newspaper, magazine …etc or on our way to school, college or office we came across many advertisements of different shape and sizes and in one way or the other our attention is diverted towards them. Advertisements have become an important part of our daily lives and it is impossible for us to neglect the importance of advertisements. In present day life, different types of advertisements attack our privacy but in fact it’s an attractive power which can control a consumer. The voice of advertisements can guide, encourage, asks, announces and deeply inserted into people’s mind.