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Essay On Social Issues In Advertising

1744 Words7 Pages

Introduction
A form of marketing communication used to promoted or sell something by media called Advertising. It keeps communication and give information to consumer. There is different way to advertise the product, which is direct and indirect form. Direct form message can be seen easily but indirect have many hidden message to catch consumer curiosity and catch their interest.
Media play an important role for propaganda, including advertising. There are variety medium carry out advertising message to their target audience such as TV, poster (print ad), social media and so on. Besides medium, advertiser playing the important role for shape awareness and create mind-set to society. This is why advertiser need to concern some sensitive issues before create advertisement.
Malaysia is one of the develop countries. Although Malaysia is a multicultural society with different races such as Malay, Chinese and Indians and others, but Malay is the dominant among the ethnic group. Based on some research, there are factors consists of Malaysia culture, practices and value that can influence the prohibition of advertising. So advertiser need to promote their product by avoiding any controversy. Thus, there are few issues of advertisement can impact our …show more content…

The most common style of sexual advertisement is man that holding naked woman with enjoy expression. Some advertisement such as alcohol and perfume product like to shows hidden sexual message and the victim mostly is women. In men minds were influenced through attraction element of sex and sexy women on the product or service that does not make sense. (Yusairah & Al-Aidoros, 2015). Yes people will get attention but people will put the wrong attention on it. For example, advertisers like to use sexy woman and half-naked man as model of fragrance advertisement, but this kind of advertisement does not make sense, its bring wrong attention from the

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