The aim of The Coca-Cola Company is 'to be the world 's leading provider of branded beverage solutions, to deliver consistent and profitable growth, and to have the highest quality products and processes. In order to attain this goal, the Company has developed six strategic priorities and has incorporated this into its business: 1. Accelerate carbonated soft drinks growth, led by Coca-Cola 2. Broaden the family of products, wherever appropriate e.g. bottled water, tea, coffee, juices, energy drinks
study lies in comprehension the association and concentrating on and understanding the promoting adequacy of Coca-Cola product.The technique utilized as a part of contemplating and comprehension the apparent perspectives of buyers towards the item was 'Testing '. The discoveries of the action have been attracted out type of diagrams and proposals have been offered there from the Coca-Cola Company is the world 's biggest drink organization, biggest producer, wholesaler and advertiser of non-mixed
The company was founded in 1965 by the merger of Pepsi- Cola and Frito-lay with the acquisition of Tropicana in 1998 and merging with Quaker Oats Company in 2001. In this consideration, Pepsi remains a global leading company in beverages, snacks and foods. Though it was started in United States the company has extended its production in Asia with Laos being one of the countries it has been stationed. Despite its dominance in Laos Coca-Cola another beverage company has been established in the country
3.0 The level of standardisation or adaption practiced by Coca-Cola company Global companies need to develop new products in order to adapt to the target between different countries, but in view of the cost and brand, it must implement the standardised strategies. Hence the combination of standardization and adaptation will be better for the company. For beverage brands, the degree of market standardisation is moderate. In addition, many researchers have pointed out that more and more standardised
out is by being innovative and maintaining ethics. This will maximize the effect of the ad on the target audience. Before investing into a marketing campaign, a company must use marketing tools to see which products/services need advertising and how to advertise them. In Coca-Cola’s case, the Coke soda is where they have launched a very memorable and relatable ad campaign, the reason they chose that product is: Boston Consultancy Matrix: Stars are leaders in business, they require heavy investment
A celebrity endorser is “an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989). Friedman and Friedman state that “a celebrity endorser is an individual who is known to the public for his or her achievement in areas others than of the product class endorsed” (Friedman & Friedman, 1979). The use of celebrities to promote a product is not a new method. It is logical to try and boost popularity
“Trust is a cornerstone of any successful brand. It reassures the customer that the product or services they are buying will live up to the expectations. It’s a basic deal: if the brand delivers, it’s rewarded, if it falls short, the customer will almost certainly take their business elsewhere”. (Curtis, 2004) There are several functions that overall can create brand trust. Brand characteristics is one main feature to visualize a brand, there are things to consider when developing the brand, the
market more but if we consider Asia, it is still in the growth phase. Coca-Cola is currently going through the maturity stage in Western countires. This maturity stage lasts longer than all other stages. Management has to pay special attention to products during this stage of the product life-cycle. During the maturity stage, products usually go through a slowdown in sales growth.
PESTEL analysis Political evaluation for Coca-Cola Non-alcoholic drinks fall within the meals class underneath the FDA. The government performs a role within the operation of manufacturing these merchandise in phrases of laws. There are advantage fines set by using the federal government on corporations if they do not meet usual of legal guidelines. The following are one of the crucial motives that could rationale Coca-Cola organization 's exact results to differ materially from the anticipated
2.1 PLANNING Planning is the process of defining the goals to be achieved and actions to be taken to achieve the organization 's goals. Coca cola Company’s goal is to develop human resources, appreciate the achievements and enjoy what we do. Besides that, coca cola goal is to win customers heart and passion for acting, responsible and successful. The company has set a vision and mission to achieve organizational goals. The company 's vision is "To make the best beverage products company in South