The aim of The Coca-Cola Company is 'to be the world 's leading provider of branded beverage solutions, to deliver consistent and profitable growth, and to have the highest quality products and processes. In order to attain this goal, the Company has developed six strategic priorities and has incorporated this into its business: 1. Accelerate carbonated soft drinks growth, led by Coca-Cola 2. Broaden the family of products, wherever appropriate e.g. bottled water, tea, coffee, juices, energy drinks
The company was founded in 1965 by the merger of Pepsi- Cola and Frito-lay with the acquisition of Tropicana in 1998 and merging with Quaker Oats Company in 2001. In this consideration, Pepsi remains a global leading company in beverages, snacks and foods. Though it was started in United States the company has extended its production in Asia with Laos being one of the countries it has been stationed. Despite its dominance in Laos Coca-Cola another beverage company has been established in the country
study lies in comprehension the association and concentrating on and understanding the promoting adequacy of Coca-Cola product.The technique utilized as a part of contemplating and comprehension the apparent perspectives of buyers towards the item was 'Testing '. The discoveries of the action have been attracted out type of diagrams and proposals have been offered there from the Coca-Cola Company is the world 's biggest drink organization, biggest producer, wholesaler and advertiser of non-mixed
3.0 The level of standardisation or adaption practiced by Coca-Cola company Global companies need to develop new products in order to adapt to the target between different countries, but in view of the cost and brand, it must implement the standardised strategies. Hence the combination of standardization and adaptation will be better for the company. For beverage brands, the degree of market standardisation is moderate. In addition, many researchers have pointed out that more and more standardised
“Trust is a cornerstone of any successful brand. It reassures the customer that the product or services they are buying will live up to the expectations. It’s a basic deal: if the brand delivers, it’s rewarded, if it falls short, the customer will almost certainly take their business elsewhere”. (Curtis, 2004) There are several functions that overall can create brand trust. Brand characteristics is one main feature to visualize a brand, there are things to consider when developing the brand, the
A celebrity endorser is “an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989). Friedman and Friedman state that “a celebrity endorser is an individual who is known to the public for his or her achievement in areas others than of the product class endorsed” (Friedman & Friedman, 1979). The use of celebrities to promote a product is not a new method. It is logical to try and boost popularity
PESTEL analysis Political evaluation for Coca-Cola Non-alcoholic drinks fall within the meals class underneath the FDA. The government performs a role within the operation of manufacturing these merchandise in phrases of laws. There are advantage fines set by using the federal government on corporations if they do not meet usual of legal guidelines. The following are one of the crucial motives that could rationale Coca-Cola organization 's exact results to differ materially from the anticipated
2.1 PLANNING Planning is the process of defining the goals to be achieved and actions to be taken to achieve the organization 's goals. Coca cola Company’s goal is to develop human resources, appreciate the achievements and enjoy what we do. Besides that, coca cola goal is to win customers heart and passion for acting, responsible and successful. The company has set a vision and mission to achieve organizational goals. The company 's vision is "To make the best beverage products company in South
Game theory Generally, game theory is a play when the sides can cooperate or conflict with each other. It is applied to situations where two different agents are depended on each other’s choices. The agents can be anyone starting from people ending with companies. The main benefit of game theory is the method that it creates to analyze problems connected with strategic choices There are two major types; first type of theory is cooperative theory. It s mainly used in political science, in this
Literature Review RO1: To identify some of the impacts of subliminal messages in advertising. Previous research has provided some evidences for the impacts of subliminal messages in advertising. The impacts of the subliminal messages in advertising are varies by their focuses of their studies. Michaelides (2005) has conducted a research to identify the messages that are being sent through the advertisements in women’s fashion magazines, which also aims to find out the regularity of those messages