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Advertising Identity In Social Media

796 Words4 Pages

Social media has become the single most growing industry for today's generation. People are constantly on different social media networks, whether it be Facebook, Twitter, Instagram, or even Snapchat, they are beginning to control our lives. With the new capabilities of cell phones, we now have the opportunity to take all of our social media lives with us in our pockets or purses. This creates the perfect circumstance for advertisers to try and find our "advertising identity." They use advertisements to appeal to our likes, wants, and needs. Studies have been done so they can use ads that are specifically designed for each person and what the advertisers believe that person likes. Are the advertisers doing a good job sculpting ads to your lifestyle? Personally, I have seen many similarities and differences in the identity in which advertisers suppose I am.

To start with, some similarities I have seen with my own identity and my "advertising identity", is the rise in ads concerning equine products. I am very committed to my …show more content…

Although there are some ads that come up on my screen that abolish my interest, when I look at the bulk of people my age, the advertisements are definitely targeted to them. This is an extraordinary way to market products; however, it is too personal. Sometimes I don't want the computer to show up with things that I personally like. It freaks me out to think there are people somewhere studying and developing ads based on my likes and dislikes. It feels like advertisers are sometimes digging too deep into my private life. This technology and understanding of "advertising identity" has come close to pushing too far into exclusive information. Nonetheless, advertisers are going to continue to study our generation and base ads on things we

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