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Advertising Impact On Beauty

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Today, advertising rules the world. Everywhere we turn, we are voluntarily/involuntarily, consciously and unconsciously exposed to advertising. Often when we think of advertising, we think of someone trying to sell us something. However, advertising and its impact on our lives seeps through much deeper. Advertising not only informs us about what we ‘need’ and what we should purchase in order to fulfill that need, it also shapes who we are, who we are not and who we should be. The effects of advertising are not sitting on our shelves in the form of the products that we purchase but also within ourselves. Advertising has not only shaped consumer purchasing habits but has sunk deeper. The love-hate relationship consumers have with advertisers …show more content…

It found that portrayals of female beauty in popular culture, were shaping an idea of beauty that was perfect and simply unattainable. This phenomena did and continues to impact women’s self-esteem.
Dove based its study on quantitative data collected from 3200 women aged 18-64 globally between February 27-March 26, 2004.
The study focused on finding out to what extent women perceived themselves as beautiful and why. It tried to explore how comfortable women were in describing their beauty, how satisfied they were with their own beauty, how important it is to them and how it impacted their sense of well-being.
The study found that 31% of women around the world describe themselves as natural and 29% of women chose to describe themselves as average. A minimal percentage of 2% women around the world considered themselves as beautiful. Advertisers are using these images to constantly remind women that they are not beautiful and in order to be beautiful they had to purchase products/services that were being …show more content…

This paper highlights that in many ways. However with great power comes great responsibility. Instead of a fictional image of beauty, advertisers should use their power to show women of today a mirror. A mirror that depicts what real beauty really is about. One such example is Dove’s real beauty campaign that followed the study that they did. In 2004, a campaign was launched showcasing real women with real ‘flaws’ that were considered as such because of unrealistic beauty standards. Real women whose appearances did not fit into these stereotypical norms were showcased and the audiences were asked to judge them. For example, fat or fabulous, wrinkled or wonderful etc. and invited viewers to cast their votes at

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