He started with small projects to show why and how his efforts would work and eventually gain the credibility of others to transform Samsung’s brand. Kim showed proper management of marketing resources by allocating money differently, changing priorities, and consolidating the SEC brand. Kim changed the companies marketing spending habits by budgeting for marketing efforts and using fewer companies to advertise. Samsung began using two companies to do their advertising, to gain a stronger brand with those companies instead of having small amounts with too many companies, this consolidated the brand. Lastly, Kim introduced programs to make Samsung’s marketing efforts more efficient utilizing software.
Indonesian consumers are allured to branded products. They are affected by marketing approach of companies such as commercials, artist ambassador, beauty vlogger (video blogging), product packaging, and color (packaging) that give an impact on a brand purchase decision. Consumer preferences is a crucial step to understand consumer attitude toward brand behavior. In cosmetic industry exist a high degree of customer loyalty, if a consumer feels satisfied and comfortable with the certain brand then he or she is unlikely to switch to another brand. We do brand analysis if the business situation in well condition so as to ensure that the business is available for long-term orientation provided with appropriate business objectives.
By using corporate branding with a successfully marketed product, a company can familiarize consumers with its products and may create brand loyalty. As we know, Samsung not only produce Telecommunication equipment such as Samsung Galaxy. They also produce an others product example washing machine, air conditioner, camera, fridge and so on. If the public likes one product from this company, then they may seek out the brand name when buying other products. Corporate branding is usually only successful if the company is well known and sells reputable products with a positive image.
Foreign grocery retailers that expand into Korea, Tesco has achieved the most outstanding performance, with the highest retailer brand share in the market. Tesco Korea has been positioned as the successful foreign retailer. According to retail operation of Tesco Korea different from local Korean retailers because in terms of development and handling processes of retailer brand. Customer perceptions of both retailers, the researchers concentrate on identify the differences retailer brand program operations. This research explored the more in how they develop and handle their own brands.
The president of Korea, Park Geun-hye said that the global popularity of the drama could help reach out to foreigners and boost tourism to South Korea. Things that the characters used in the film is fast becoming the preferred product. It contributes to forming a new trend for stylish fashion in Asia at present. Demand for these commodities will have a positive impact on the situation of Korean exports, while stimulating the development of the manufacturing industry. “Descendants of the Sun” has helped the company promote the brand to the world quickly.
Three factors in celebrity-source can manipulate the consumer behavior: physical attractiveness of the celebrity, likability and product involvement by the celebrity. In the factors that celebrity-source includes, physical attractiveness plays the major part in the study of consumer behavior. The consumer is largely positively affected by the attractiveness of the celebrity endorser because this leaves remembrance of the product and the brand in consumer’s conscious as well as subconscious mind. This somewhere also puts its impact on consumer’s intentions of purchase of the product. The whole process of attractiveness of the celebrity endorser is directly linked with the acceptance of the
Samsung implements the strategy of “ Red Ocean;” which shows that a firm gains competitive advantage by venture into the current market and constructing on the weaknesses of other competitors in the field of similar products. Thus, Samsung“floods the market with many products” which are made by other companies within short duration of time ( Travos,2002). It seems that Samsung made these new products through developing many of manufacturing products of its Smartphones. However, such attitude is considered to be as a massive cost advantage over other firms that make such product. Samsung has improved its “competition position internationally through developing its present competitive strategies” , through depending on the other manufacturers`
Unfortunately, Korean culture unconsciously penetrated to Thais, and it becomes a new popular brand among Thai people. Furthermore, Korean trend did not invade only to Thailand, but also other countries in the world: both eastern and western. Korea can make an amount of money from this cultural penetration – from the trend. Being a medium of cultural diffusion to several
Attitude towards endorses is associated with how people see the product, stating that positive view on celebrity endorsement will bring more success in the advertisement itself. Previous research showed that celebrities who endorse several products are viewed as less reliable endorses than celebrities with only one endorsement. This is due to the reason that the potential customers will refer the celebrity as liking the endorsed product more than the average person likes the product, even after the endorser receives the substantial endorsement fee. This approach results in the conclusion that the customers’ attitude towards the product was influenced by the endorsers’ attitude towards the
TVXQ’s Donghae and EXO’s Baekhyun are following them. (TC Candler) There is no doubt that good appearances is one of the most important factors to lead idol success by attracting numerous fans, and Roald also proof that “The visual aspect of K-pop is a major part of its attraction” in the article. (Roald, “Uniform” p 93) There is an article that posted in allkpop.com, which that wrote by Korean media outlet, Star Today. It analysis the weakness of SM entertainment that even though they tend to have an ideal appearance that attractive huge amount of fans, however, it wrote that “Surprisingly enough, it was because they possessed all of the ideal elements which resulted in evaluations stating that the group does not stand out among the plethora of idol groups. Being so "typical" can display the group as lacking their own unique color.”(“The Weakness of SM, JYP and YG