Advertising In Advertising And Advertising

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In advertisement and marketing, you are supposed to make people think “Wow, that is interesting” or compose publicity that is appealing to the eye, in order for the product to sell. If you have great displays, then the more buyers you get. What people who work on advertising companies are trying to do is to captivate you, draw you into their publicity, even fascinate you. Every so often, this posters they use for publicity are offending to a certain social group. They are offending different races, certain social classes, men, and most commonly and what has been happening the most, woman. They expose them to be objects in a man’s life, who are useless. It has started a long time ago, and sadly, it still happens today. Firstly, let us look at Drummond’s “Women are a drag” advertisement. We can observe how this idea of women being an impediment is represented by the woman pulling from the rope on the man’s shoulder. It looks like she is yanking at it, trying to get up to the top of the mountain. It is also noted that there are two men up in the mountain, talking to each other, not even looking down at the woman trying to get up. This image of the men on top of the rock also signifies, very precisely I must say, the superiority of men compared to women. Men are up in the rock, working, making money for the family, and women are down there, obeying their husbands, and supposedly incapable of having a job. Even the mens facial expressions show as if they do not even care

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