Because through advertising, every single person has evolved in terms of awareness of the brands, which earlier used to be an objective to achieve. Human beings, in general, have become specific towards their needs. We now, no more depend on others ' suggestions. Advertising is enough to affect our decision process. Every product which advertises is a brand for the
Purchasing of smartphone has been increasing among the consumers in the recent time. There has been rapid growth and competition among the mobile handset manufacturing companies due to decreased rates for mobile handsets. Nowadays; It has been found that a mobile phone with almost every person. Thus it is of significant interest to assess the consumer’s view on purchasing (what the consumers want, what they are buying and why), necessity and spending money on mobile phones. However this report does focus on consumer behavior towards smatphones but also reveals the importance of Operating System in consumer decision making process.
In the research, we need to investigate whether the product and service can influence people behavior to purchase it through mobile advertising. The mobile devices information can be provided to the consumers of their interest which gives chance to markets to build the customer relationship in new dimension that’s way now a day’s many companies rely on these types of devices to advertise and promote their product and service to their target customer (Saeed, et al., 2013).Country of region is important predictor of product quality as imported product is more preferred when local product is considered of low quality. Other than that, when the advertisement for that product increase its mean that this will increase due to the high loyalty so
They now create quality and practical ads and that shows the brand maturity and status. FUTURE RESEARCH This research may further be followed by students because this is a very vast topic and can be continue in future studies as a source of information. Students can contribute in this research by investigating on other topics related to advertisements effects on consumers. Here are some recommendations for the advertisements to be more attractive. Offer the best up-to-date product or service.
In modern business world, advertising plays an important role to establish contact between the buyer and seller. Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the market. In modern times, the business world has become very complex with keen competition. So businessmen spend huge sum of money on advertisement and this is a highly profitable investment. Advertising Medias: Internet and online media, Newspapers, periodicals, cinema slides, wall hoardings, banners, radio and television are the various mediums of advertising.
Pavlou and David W. Stewart(2010) American Academy of Advertising Although advertising isn’t a new way of interactive communication its scope and importance is increasing day by day because of innovations and new technologies. It’s about how advertising works in determining the effects consumers get by them and how these effects are measured and interpreted. Advertisers of companies are gradually relying on different modes of media to advertise, increase the awareness and to create positive image of their products and services even online as internet is considered as one of the interactive source of advertising. This explains that how traditional norms and its effects about advertising contrast. The way information is provided effects the way consumer interprets that information.
However, within the mobile industry specifically, only a limited amount of research has been carried on brand equity from a consumer perspective .This study is mainly focuses on the leading brand preference for mobile phone and the attitude of consumers belongs to low, middle and high income groups are taken in Pakistan. Everyone has got a mobile phone today because it has many advantages such as use of ease and availability everywhere and every time but if they don't want to be available once, no problem, you may turn it off and switch to smartphones. Mobile operating system plays essential role in the development of mobile phones and smartphones. The major scope of study is to find out different factors that may affect the customer loyalty and brand equity in
And they might be right. An advertisement has enormous influence on people. We often buy a product just because of its advertisement and we do it even unconsciously, but that is the power of advertisement. Sellers, producers and advertisers know that fact. That is why they always use and they must use all kinds of advertising to attract as many buyers as possible.
advertising. Everyone should look better into the everyday communication and vigilantly consider the quantity and the quality of the information we receive as well as its influence on our behaviour. Considerable attention should be given to the young generation. Theoretical and practical research has proved the ever rising influence of information (especially the one prevalent in advertising) on a society; on its economics, culture, religion, politics and even people’s private lives and behaviour. Children have abundance of free time and, therefore, see a lot of diverse advertising.
Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it. Advertising itself has been around for many years now, in various forms. When people think of advertising, however, television is the primary medium recalled (JinLutz, 2013). Over the years, television has gained tremendous power to alter cultures prevalent in societies hence; the images depicted advertisement also influences the viewer’s mindset. Even if advertisers decide to run ads over other media, such as in magazines, or on the radio, television ads may be the most powerful in reaching and influencing consumeperceptions (Jin & Lutz, 2013).