Advertising In Advertising

1166 Words5 Pages
It is proven evidence that the competition in the business world is increasing rapidly. Therefore goods and services provided from the businesses are almost all the same most of the time. Therefore businesses should have to undergo with different types of innovative things to survive from the competition as well as to highlight themselves among the competitors as well (Csutoras, 2010). To overcome this situation one of the solution the people implement is advertisements. Advertising in media such as TV, radio and news papers, through posters, banners and cutouts are the most used media types (Ashe-Edmunds, 2013). Emerging trend in now- a- days is advertising via mobile phones and via digital media using online (through internet). It is because most of the people are addicted to the online environment (Ashe-Edmunds, 2013). All these Medias are using visual as well as hearing aids. Most are using only one type either visual or hearing. For visual most are using pictures and letters only and for hearing using set of words, jingles etc. among them TV advertisements are one of the most effective method of advertising as it could use both visual as well as hearing aids effectively which enable the consumers to identify the brand easily (Csutoras, 2010). In today the most used media type by worldwide companies to attract customers is advertisements (Ashe-Edmunds, 2013). The common consumers are focused in here rather than the business to business (B2B) consumers. But, how do these
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