ipl-logo

Advertisement Summary: The Use Of Sex In Advertising

840 Words4 Pages

In our society, advertisements are full of every place. You can 't run away from them, because you can find them on TV, radio, internet or in magazines. They all have their target consumer. They have specifically designed advertising for different people. Advertising industry is a very important industry of our world now. Each company need it to attract consumer 's attention. In my opinion, one of the most common ways is use of sex to attract people. Today, I will analyze one specific advertisement. This advertisement is used by Kentucky straight bourbon whiskey. The target consumer of this advertisement is both men and women that love to drink alcohol and older than 18 years old. The company is stand on the male side of the equation to get their attention and interest to attract beautiful women in the right and bright colors to bring to your attention a bottle of whiskey right in the middle of the page. And then let these people stay in the attention of the fact that they have an incredible looking woman who is claiming to be in the side not. And then …show more content…

They use a woman who is wearing a bright color in a bottle. At the same time, they also work to use their products, and to apply them to a completely different situation, a woman. When they were seven years old, they showed "much better". It is very degrading to women, because they say that she is the first ugly photo, but seven years later the clothes and all the make-up is so good. Nonetheless, I see the problem is that only a few women, in fact, it is set up a bar, is too high, people reach. What 's more, the girl on the left is not an issue, just simple and simple. When you want to wear something to pay attention to it is just to keep away from our collective responsibility for the community. Another way, they make the picture on the left side of the book even worse, they don 't have to do the hair, she wears a wrinkled shirt plus simple earrings and a simple

Show More
Related

  • Master Of Desire Rhetorical Analysis

    187 Words  | 1 Pages

    Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

    Read More

  • What We Are To Advertisers And Men's Women Summary

    148 Words  | 1 Pages

    In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.

    Read More

  • Summary Of Advertisements R Us By Melissa Rubin

    88 Words  | 1 Pages

    In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Rhetorical Analysis Of Puppy, Monkey, Baby By Mtn Dew

    700 Words  | 3 Pages

    The drink’s name is essential for customers to go outside and buy it, yet, in the ad the company hardly mentions the name of the drink. If the advertisement included the drink’s name throughout the commercial and mentioned it multiple times it would bring more awareness to the drink. Awareness directly correlates with people not forgetting the name of the drink which in return will increase sales of that drink. To make the source more effective would be to include some humor or satire. Humor is a great way to include the audience into the ad but provides great entertainment.

    Read More

  • Advertising's Fifteen Basic Appeals Summary

    1890 Words  | 8 Pages

    Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

    Read More

  • A Rhetorical Analysis Of John Frieda

    972 Words  | 4 Pages

    This then energizes and excites vulnerable woman, throwing them into the advertisers trap. “I can do this. I can be this pretty!” Is all that’s going through their

    Read More

  • Hegemonic Masculinity In Advertising

    1304 Words  | 6 Pages

    The majority of modern society’s advertising conveys an oppressive message to American women. In advertisement campaigns, women are typically only considered and marketed as beautiful if they fit a very specific mold that society has created. Women who don’t fit this mold of being feminine, thin, and pretty are shamed and encouraged to change. However, it isn’t just the “ugly” women who are shamed in the media. There is a consistent message that runs throughout advertisements that suggests that women are lesser than men, and that they exist solely for the benefit of men.

    Read More

  • The Dehumanization Of Women In Advertising And Women

    1586 Words  | 7 Pages

    In this society, the equality which stands between men and women is almost non- existent. It is widely believed that we live in a man’s world. Even something as common to our culture as the English language stands guilty to the possession of a rape content. With the “language of rape” surrounding our everyday lives and yet still being ignored as an issue seeking attention, it is common for many people to overlook the equally degrading images in which advertising agencies surround us with day in and day out.

    Read More

  • Objectification Of Women In Advertising

    747 Words  | 3 Pages

    The objectification of women contains the act of ignoring the personal and intellectual capacities and potentialities of a female; and reducing a women’s value/worth or role in society to that of an instrument for the sexual pleasure that she can produce in minds of another. The representation of women using sexualized images that have increased significantly in the amount and also the severity of the images that’s been used explicitly throughout the 20th century. Advertisement generally represent women as sexual objects, subordinated to men, and even as objects of sexual violence, and such advertisements contribute to discrimination against women in the workplace, and normalize attitudes which results in sexual harassment and even violence

    Read More

  • Synthesis Essay On Advertising

    967 Words  | 4 Pages

    Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

    Read More

  • Effects Of Gender Codes In Advertising

    1396 Words  | 6 Pages

    Advertising is displayed all around the world for everyone to see and it sometimes gives a bad message to the viewers. Advertisements tell us that there is only one dominant way to be feminine and only one dominant way to be masculine and if you do not conform to these gender codes that is not considered normal. Unfortunately, I have caught myself following these gender codes that are shown in advertising, it has affected me with the way I see people and myself. By using a sociological perspective I have started to look into the advertisements that I see and understand how women are portrayed as helpless and weak while men are portrayed as powerful and dominant. I also looked into how advertising supports hegemonic masculinity, which is the idea of masculinity being dominant.

    Read More

  • The Man Your Man Could Smell Like Analysis

    967 Words  | 4 Pages

    Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

    Read More

  • Essay On Technology And Beauty

    1760 Words  | 8 Pages

    There are no images that feature the real skin, curves, or hair of a woman that has not been significantly altered. This retoucher wants people to realize that the ‘perfect’ models they see on the Internet or on magazine are far from perfect, but the industry has gone so off base that it does not matter anymore. They just redefine look and create images with their own idea of perfection (4) With that being said it makes it clearer as to why the standards of beauty is set at a very high bar as it is not even real. How can women want to compete with a standard of beauty that only came to be because of technology?

    Read More

  • Portrayal Of Women In Advertising Essay

    1640 Words  | 7 Pages

    Introduction: The oxford dictionary defines advertising as publicize (goods to promote sales, or a vacancy, to encourage applications). Advertising is a very well known and significant part of the marketing world for any business. Advertising makes millions

    Read More

More about Advertisement Summary: The Use Of Sex In Advertising

Open Document