Print Media Analysis

Introduction:

Modern advertising techniques use many ways to convey a message to consumers. The print media, however, is one of the oldest forms of advertising. It also remains to be one of the most popular forms, as it can reach a wider range of audience. There are different types of media that allow advertisers to target a particular segment of consumers. The print media is found in many different forms ranges from newspapers (the most known form) to magazines and newsletters, brochures and posters. In other forms of print media includes, direct mail marketing, flyers, brochures, banners, billboards and press releases are less popular, but they are still used by professionals industry.

From the woodblock printing from 200 AD to digital printing

Usually they are being delivered at home, or are available at newstands, and it is the most economical way to reach a large mass of people quickly.

Records are there that different types of newspapers respond to different audiences, and one can select the particular category accordingly.

A newspaper is usually divided into several segments containing news, sports, food, entertainment, fashion, finance, politics, ads, news articles, and so on. The advertiser, in this case can choose between a daily to a weekly tabloid. Advertisers designing advertisements in the press, in which the size is decided according to the client 's budget.

Banners:

Banners in many places are made of cloth or paper and are used to reveal slogans, logos or messages. It is also used for exhibitions, advertising brands, giving the names of products or services provided by them. As flags, banners also come into the same category for the same purpose.

Communication details are also an important part of these banners. The banners are often suspended from a height and are made attractive to attract the attention of passersby. The main use of the banners can be seen in political campaigns. Both flags and posters are customized and include text as well as graphics that too in a huge size, so that the message is from a distance. It is a form of advertising

They provide an opportunity for authors to spread their knowledge on a particular topic in the world. They are sort of a diverse platform that includes various topics including literature, history, fiction stories, and many others, which not only increase our knowledge, but also entertain.

A book is actually a collection of several printed pages, which are linked together later. After printing was invented, books were printed giving knowledge of different industries worldwide

Billboards:

Billboards have become the most part of digital media, but also qualify in the media category, after all, the results are printed on the card. These include text and graphics mostly as a combination in order to make it more attractive.

Billboards have fixed locations and are bigger in size so it can be seen and read over a long distance. Billboards are the most expensive form in the category of print media. The price depends on the size, location of the display panel, and in particular the duration of the announcement. In addition to ads, also many promotional activities performed using billboards. Although it costs a lot, which helps in the selection of all market segments.