Social Media Advertisement Analysis

In the last five years the use of social media has grown rapidly. This is a ideal way for people to advertise. Political parties have used this opportunity to advertise themselves and use Age, Gender, Sexual Orientation and Things you like to target you. Targeted advertising occurs on almost every website on the internet and Google can advertise things to you based on what you search. Political parties can buy this information so that they can see how likely they are to vote for them. The second idea I am going to state is General advertising. General advertising is when the advertisement has not been targeted at any group of people but it appears on all social media app and websites. The final point I am going to discuss is political party’s

Targeted advertising is when a business or corporation specifically targets a certain group or demographic. The platform where this is most prevalent is Facebook. Facebook advertisers have the power to aim their advertisement towards people who they feel it will have the best effect on and not waste money advertising it to people who will not buy or use their product. The way political parties can use this to their advantage is selecting what people are neutral voters and attempt to sway their view or position. The Facebook advertising can be very general or specific depending on who advertisers choose to target. Facebook can see what you are searching and sell that information to political parties so that the party can try to gain your vote. Google also uses targeted advertising on nearly every website. Advertisers can approach Google and see the likelihood of what party you will vote for. If you are on the borderline then you will probably get advertisements from both Major Parties in Australia. The scariest part of targeted advertising is there is no escaping it as it is everywhere. The two way social media makes money is Selling your information to advertisers so they can target you and have the advertisers pay to display their ads on the Social Media App or Website. The effect this has on voters is forcing their political message into their

This is possibly the most effective, especially on Facebook and Twitter as they are platform in which you can share other people’s posts and re-post them so all of your friends see. If the liberal party posted a video on Facebook about animal cruelty and a pro-liberal voter shared it to his/her feed then the liberal party are basically getting their followers to advertise for them. This creates a domino effect because other people keep sharing it with other people and suddenly the whole world has seen this video in the space of a week. Social media is the new way to advertise as it comes with next to no cost and you have such a huge potential reach. The key for politicians to get votes is for people to hear their message and