Advertising Influence On Advertising

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INTRODUCTION 1.1 Background of Study In today’s competitive business environment, every business, brand and product is making efforts to stand out and be noticed amongst the noisy market. Advertising has become the blood of every organization. Businesses, brands and products are adopting various methods and strategies to showcase their brands and products in every unique way possible and thus, be noticed in the noisy market. According to Adekoya (2011), advertisements is the tool for creating awareness of products and brands to the public. As such, as brands and products increase in the competitive business world, so does advertising. Hameed emphasizes that, advertisement plays an important role in persuading customers to purchase products…show more content…
Lots of advertisements on dairy products flood the advertising spaces on television, print media, internet, etc. with the goal of influencing consumers’ product choices. In contemporary society, television has a strong impact on a person’s socialization. Lopukhova emphasizes Gladkova and Lavrova &Matveeva’s studies from this aspect: “A number of studies have shown that television is quite important in forming social attitudes (Gladkova, 2013), and even short-term viewing of news messages has a significant influence on consciousness (Lavrova & Matveeva, 2012)” (Lopukhova, 2015. P 100-101). Murty et al. (2013) also suggest that advertising has both positive and negative psychological and emotional effects on children that can last for long periods. As such, the kind of advertisement children – who are stuck to television most of the time – view can immensely impact their purchasing and consuming…show more content…
This inquiry provides some evidence with regard to how the use of images in advertising children’s products impacts their purchasing and consuming behaviour. This would be significant in establishing empirical evidential basis for the debate on the impact of images in advertising children’s products. It is also hoped that future researchers can rely on this study as solid reference for further
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