Islam is an influential religion in the way that it combines between understanding the human’s nature, needs, and weakness. But in the same time, Islam always encourage people to follow their nature, needs, and weakness in a good way. And in the way of encouraging people to be better, Islam urges nations to benefit from each other (O mankind! We have created you from a male
Many factors actually affecting us to know more about a brand or a product. Maybe is because the appearance of that product, or it so happened that we looking for the same function of that product, or the sales person successfully persuade us to try on the product, or the advertising we saw inside TV or media apps, or actually is the name of the brand actually attracting us? Brand name represent the value, reputation, quality, first impression, position in consumers’ heart and many other aspect. We select a product because of some reasons. Sometime is because that we hear from our friends that that the product of the brand is performing well, this is call as the word of mouth.
Color of a brand gives an insight to the product and helps the marketers in conveying the right image to its consumers. Color helps in influencing consumer’s perception and related behaviour, induces moods of emotion and helps in defining competition by positioning itself strongly (Hynes,
Brand awareness: Brand awareness is an important factor considered while discussing consumer choices about brands. Brand awareness has a great influence on consumer choices. There several researchers who discussed brand awareness as a factor of brand choice in consumers mind. Jiang, (2004) have observed that brand awareness is an important factor whose role in consumer’s choice of brands is vital. Lin and Chang (2003), these two researchers jointly found in their results that the brand awareness has a strong, and powerful influence on buying decision and it leads the consumer to be brand loyal in ultimate form.
Introduction: The word jihad is captured from the religious framework, which has a complicated meaning. It originates from the Arabic word ‘Jihada’. The term jihad or jihada mean strive or struggle. In Islamic term, it is struggling against our own affections, to make the community better, but non-Muslim consider this strives or struggle as violence or terrorism. The jihad is hard effort to prevent the temptations by following the five pillars of Islam.
b) Unity of the family, village, and region; c) Focusing the reintroduction of the constant relationship; d) The focus on religious norms like respect of elders and tolerance; e) The value of the universal norms of dignity and forgiveness; f) The performance of public pressure and face- problems as wrong incentives; g) The focus on the Islamic values, messages, and norms. According to the Islamic belief (the dominant religion in the Middle East), the unity of “Ummah” is a fundamental value. This implies the importance to preserve the social harmony and the continuance of the relationship between the disputant parties. Therefore, the Middle Eastern approach to conflict resolution places more emphasis on the renovation of broken links between
The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service (Richardson, 2015). A new product, often come with advertising campaign to present the features of the product to the audience (Floss, 2009). The advertisements have remarkably influenced consumer in buying product such as fashionable clothes, cosmetic and mobile phone. The consumer especially youth are strongly influenced by advertisement in buy fashionable clothes. Fashion is a continuously changing trend, favored for frivolous rather than practical, logical, or intellectual reasons.
Contact- 8699030868 Abstract Brand is a type of product manufactured by a particular company under a particular name. Brand is such a famous word that always comes in the minds of people before buying a product. Brand loyalty play a crucial role to boost up business performance as brand loyalty is considered as important tool which can positively change people’s buying patterns. This theoretical paper studies the impact of brands on buying intentions of consumers and factors that influence their buying decision. Introduction People in our society are so brand conscious that they want everything with a name called brand.
The world has presently entered the modern era of business, where competition has become key source of survival. To compete and survive, business has to be innovative, creative and resourceful in every activity they carry. Advertisement is a particular area where they need to strive well in order to attract the eyes of the consumers for the smooth flow of the products in the market. Advertisement has greatly influenced the mind of consumer’s to buy cosmetics, electronic products and in buying foods. Consumers are drastically influenced to buy cosmetics by the impact of advertisement.
Advertising can be done through different modes. They are: Print medium (anything printed that is in wide circulation), outdoor medium (like billboards, promotional events and Broadcast medium (television, radio and internet). Consumer perception about a product or service is a necessary pre-cursor to consumer behaviour. Any product will become and stay successful only when it attracts and retains the consumers and consequently this results in a strong consumer perception for a product or service. I also results in building a brand image for the parent company.